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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Brazil

19 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category posts a current value decline for the first time in many years

In spite of an increase in volume terms, nappies/diapers/pants recorded a current value decline in 2017 for the first time in many years. This can be attributed to several factors.

Nappies/diapers/pants far from saturation in Brazil

When compared to developed and other emerging countries, Brazil can still be seen as a promising market for nappies/diapers/pants when looking at current per capita consumption, particularly once it has fully recovered from the recent economic crisis. The most affected geographical regions during the economic downturn, namely the North and Northeast, offer the strongest potential for volume growth over the forecast period.

Eco-friendly messages not being used to any great extent

An environmentally-friendly positioning is not being used to any great extent in the Brazilian market. With the majority of lower-income households still using cloth nappies, eco-friendly claims thus appeal to a very small group of consumers.

COMPETITIVE LANDSCAPE

The leading companies gain volume share in 2017

Although it might seem odd at first glance due to their premium positioning, the two leading companies in nappies/diapers/pants, Procter & Gamble and Kimberly-Clark, both increased their share of volume sales in 2017. Aware of the significant trading down trend in 2016, which saw them lose share to other companies, both subsequently adopted an aggressive pricing strategy in response.

Weaker brands lose shelf space

In addition to a more challenging competitive environment as a result of aggressive pricing strategies, the category also witnessed its leading distribution channels – hypermarkets, supermarkets, drugstores and pharmacies – focus on offering only two or three of the leading brands in each region. For example, Unicharm, with its Mamy Poko brand, successfully established itself in disposable pants.

Leading players increasingly using social media as a communication channel

With the rising importance of social media as a communication and consumer interaction platform, Procter & Gamble, Kimberly-Clark, Unicharm and Ontex all increasingly used this channel to promote their products. On the one hand, Procter & Gamble focused on highlighting the added value of its products, such as their superior absorbency.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Brazil?
What are the major brands in Brazil?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Brazil - Category analysis

HEADLINES

PROSPECTS

Category posts a current value decline for the first time in many years

Nappies/diapers/pants far from saturation in Brazil

Eco-friendly messages not being used to any great extent

COMPETITIVE LANDSCAPE

The leading companies gain volume share in 2017

Weaker brands lose shelf space

Leading players increasingly using social media as a communication channel

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

Improving economic climate helping tissue and hygiene to recover

Consumers becoming more willing to try new value-added products

Competitive environment remains more concentrated in retail hygiene than retail tissue

Two key distribution channels are gaining share as a result of new consumption habits

Improving socio-economic indicators will continue to support premiumisation and the stronger penetration of more mature categories

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category posts a current value decline for the first time in many years

Nappies/diapers/pants far from saturation in Brazil

Eco-friendly messages not being used to any great extent

COMPETITIVE LANDSCAPE

The leading companies gain volume share in 2017

Weaker brands lose shelf space

Leading players increasingly using social media as a communication channel

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Brazil - Category analysis

HEADLINES

PROSPECTS

Category posts a current value decline for the first time in many years

Nappies/diapers/pants far from saturation in Brazil

Eco-friendly messages not being used to any great extent

COMPETITIVE LANDSCAPE

The leading companies gain volume share in 2017

Weaker brands lose shelf space

Leading players increasingly using social media as a communication channel

CATEGORY DATA

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

Improving economic climate helping tissue and hygiene to recover

Consumers becoming more willing to try new value-added products

Competitive environment remains more concentrated in retail hygiene than retail tissue

Two key distribution channels are gaining share as a result of new consumption habits

Improving socio-economic indicators will continue to support premiumisation and the stronger penetration of more mature categories

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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