Nappies/diapers/pants is expected to register stagnant constant value growth over the forecast period with only marginal volume growth, if the birth rate continues to fall. However, the significant influx of Ukrainian migrants in 2022 will help to temper this decline.
Disposable pants is the only category which is expected to witness volume and value growth over the forecast period. These products are favoured by manufacturers as they are cheaper to produce than nappies and thus have the potential for higher profit margins.
Private label has already made inroads into nappies/diapers/pants and will continue to prove attractive to consumers as long as the inflationary pressures continue. As is the case with Rimi, with its ‘I love Eco’ brand line, retailers are offering private labels in the medium price segment, as well as economy.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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