Although in the short term, the average retail price will continue to rise as a result of inflationary pressures, promotional activities are set to become more intense, and this will hinder retail value growth as most products sold will be discounted. The increase in the share of e-commerce will feed into this, negatively impacting value.
With regard to retail volume sales across the forecast period, the key challenge in Greece will be birth rates, which will continue to decline. The impact the pandemic and the war in Ukraine has had on the economy, as well as lower disposable incomes, will see younger Greeks becoming more reluctant about starting a family.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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