A continuous decline in birth rates is set to act as an impediment to growth in the nappies/diapers/pants category during the forecast period. In 2021, the birth rate (439, 744 births) fell by 6.
As a result of the inflationary effects of the COVID-19 crisis and the global ramifications of the Russian invasion of Ukraine, consumers’ spending has been characterised by a notable shift towards simplicity and more selective spending on items that promise tangible effects such as greater absorbency and softness. Though generally parents are drawn to well-known brands over private labels when it comes to baby’s products, given that well-known brands are seen as providing trustworthy quality, local consumers also continuously look for value-for-money products.
E-commerce offers convenience and massive discounts during platform sales, with huge price slashes during sales. With the ongoing shift towards e-commerce encouraged by lower online prices and nappies/diapers/pants brands coming up with carton deals, parents usually stock up and buy in bulk during sales.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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