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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Malaysia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Disposable pants continue to see growth as parents value them for convenience

In 2020, there continued to be a growing preference amongst some parents for purchasing disposable pants. The category will continue to see strong current value growth, although it is the first year over the review period that the category has dropped below a double-digit growth rate.

Parents remain willing to spend to ensure hygiene and comfort for their children

During 2020, the category will continue to be dominated by nappies/diapers in both retail volume and current value terms due a range of affordable price points. The pandemic created uncertainty and economic instability in the country, with many consumers opting to reduce their spending wherever possible.

E-commerce becomes increasingly attractive due to home delivery options for and promotional events

While modern grocery retailers, such as hypermarkets, will retain their dominance of distribution for nappies/diapers/pants in 2020, e-commerce continued to gain notable share to record the most impressive performance in current value terms yet. E-commerce is gaining in popularity as a viable channel due to the bulky nature of the category products, which encourages consumers, particularly millennials, to take advantage of home delivery.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Malaysia?
What are the major brands in Malaysia?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Disposable pants continue to see growth as parents value them for convenience

Parents remain willing to spend to ensure hygiene and comfort for their children

E-commerce becomes increasingly attractive due to home delivery options for and promotional events

RECOVERY AND OPPORTUNITIES

Declining birth rate to be strongest affecting factor in category sales

Mid-range products to be the winners post-COVID-19

Added value set to boost current value sales; competitive landscape to remain stable though increasing number of sales expected through e-commerce

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Disposable pants continue to see growth as parents value them for convenience

Parents remain willing to spend to ensure hygiene and comfort for their children

E-commerce becomes increasingly attractive due to home delivery options for and promotional events

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Disposable pants continue to see growth as parents value them for convenience

Parents remain willing to spend to ensure hygiene and comfort for their children

E-commerce becomes increasingly attractive due to home delivery options for and promotional events

RECOVERY AND OPPORTUNITIES

Declining birth rate to be strongest affecting factor in category sales

Mid-range products to be the winners post-COVID-19

Added value set to boost current value sales; competitive landscape to remain stable though increasing number of sales expected through e-commerce

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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