The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJun 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Nappies/diapers/pants recorded marginally slower demand in 2019 compared to 2018, in line with declining birth rates Malaysia. The category continued to be dominated in both retail volume and value terms by nappies/diapers due a range of affordable price points.
While modern grocery retailers such as hypermarkets retained its dominance of distribution for nappies/diapers/pants in 2019, e-commerce continued to gain notable share to record the most impressive performance in current value terms. E-commerce is gaining in popularity as a viable channel due to the bulky nature of this category which allows consumers, particularly millennials, to take advantage of home delivery.
International brands remained well represented in Malaysian nappies/diapers/pants in 2019, indicating that local consumers have high regard for established brands that they are perceived to have stringent quality controls in materials and manufacturing processes. Overall, the category was led by Drypers Wee Wee Dry by Vinda Malaysia Sdn Bhd for Essity where it remains popular for its associated quality, brand name and affordability.
Value sales of nappies/diapers/pants are expected to grow by 4% at constant 2019 prices in 2020 overall in light of the impact of COVID-19. This compares favourably to a 4% value rise forecast at constant 2019 prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
The entire category of nappies/diapers/pants is set to record fairly stable demand in 2020 with disposable pants predicted to record the strongest performance overall, aligning with end of review period trends. Being at home during the COVID-19 pandemic also offers parents the opportunity to address potty training with their toddlers, supporting ongoing demand for disposable pants due to the product’s convenience and ability to foster a greater sense of independence in the child.
A short-term impact is likely to be felt by the response to COVID-19 as normalisation in terms of demand for nappies/diapers/pants is set to return from 2021. However, the longer-term impact may be felt amongst younger parents who have become used to purchasing these products online so e-commerce is likely to enjoy the effects of ordering online from home for delivery of bulky items.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Malaysia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.