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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Malaysia

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Disposable pants’ increasing popularity linked to more women joining the workforce

With the increasing number of micro enterprises, flexible work arrangements and better education, women’s involvement in the labour force is steadily rising in Malaysia, which makes convenient baby products more attractive to working mothers with busier lifestyles. Therefore, disposable pants witnessed tremendous growth, mainly driven by its convenience and comfort attributes.

New product innovation with focus on improved functionality remains purchasing priority

Product efficacy and suitability are among the most important attributes when purchasing nappies/diapers. As most brands offer free samples to try out, parents will usually continue with the brand and type of nappy that mainly suits their baby’s skin, fits comfortably and guarantees against leakage; thus, brand and product switching is hardly prevalent among parents.

Internet retailing to gain higher momentum

While most consumers continue to rely on bricks-and mortar stores for nappies/diapers/pants, internet retailing is slowly gaining momentum as it offers a compelling proposition, especially for busy parents as they can shop wherever and whenever they please, with the product being delivered to their homes. According to Lazada, nappies/diapers are always amongst the best-selling items on their site and 10% of total sales of diapers are made online.

COMPETITIVE LANDSCAPE

Greater competition with entrance of another international player

Competition within nappies/diapers continued to intensify, as Japanese nappies/diaper brand Genki! first launched its product in Malaysia in late 2016. Although it initially faced tremendous challenges in raising brand awareness and building consumer trust, it managed to set its target on urban Malay mothers by teaming up with Malaysia’s paid television channel, Astro by producing a content series called “Wow Bersama Genki!” documenting local celebrity families visiting holiday destinations in Malaysia.

Further intense competition predicted

Malaysia’s openness to trade and stable manufacturing growth will further attract increasing numbers of companies to enter the country. Key players will be forced to compete more aggressively to gain greater share by investing more in research and product development and understand consumers better in terms of their challenges and requirements.

Private label holds low share

Malays are becoming increasingly fond of global and highly-established brands as they are perceived to offer better quality compared to locally manufactured products and private label lines. This preference remains true for nappies/diapers/pants, as most consumers are willing to spend more for better quality products.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Malaysia?
What are the major brands in Malaysia?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Malaysia - Category analysis

HEADLINES

PROSPECTS

Disposable pants’ increasing popularity linked to more women joining the workforce

New product innovation with focus on improved functionality remains purchasing priority

Internet retailing to gain higher momentum

COMPETITIVE LANDSCAPE

Greater competition with entrance of another international player

Further intense competition predicted

Private label holds low share

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records robust growth in 2017

Price remains significant factor when purchasing tissue and hygiene

Nibong Tebal Paper Mill Sdn Bhd continues to lead tissue and hygiene

Bricks-and-mortar stores remain most important channel

Positive outlook is set for tissue and hygiene over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Disposable pants’ increasing popularity linked to more women joining the workforce

New product innovation with focus on improved functionality remains purchasing priority

Internet retailing to gain higher momentum

COMPETITIVE LANDSCAPE

Greater competition with entrance of another international player

Further intense competition predicted

Private label holds low share

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Malaysia - Category analysis

HEADLINES

PROSPECTS

Disposable pants’ increasing popularity linked to more women joining the workforce

New product innovation with focus on improved functionality remains purchasing priority

Internet retailing to gain higher momentum

COMPETITIVE LANDSCAPE

Greater competition with entrance of another international player

Further intense competition predicted

Private label holds low share

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records robust growth in 2017

Price remains significant factor when purchasing tissue and hygiene

Nibong Tebal Paper Mill Sdn Bhd continues to lead tissue and hygiene

Bricks-and-mortar stores remain most important channel

Positive outlook is set for tissue and hygiene over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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