If living costs continue to increase over the forecast period, nappies/diapers/pants will see growth undermined. Volume sales are forecast to post only marginally positive growth from 2024-2025, and retail price increases are still lagging behind input cost increases, suggesting that average unit prices will continue to rise in the forecast period.
Nappies/diapers/pants in Norway will see volume levels maintained over the forecast period. Retail volume sales growth for disposable pants is predicted to align with the manufacturer push in terms of innovation and range extension, as well as with consumer demand for flexible products offering greater comfort and ease of movement.
The launch of Libero Hybrid in 2022, comprising a disposable inner layer and a washable/reusable outer, may potentially push consumers towards the cost-efficient, disposable inner layer which retails at lower price points than standard nappies/diapers/pants. If manufacturers continue to increase investment in sustainability-focused innovations similar to Libero Hybrid, and a wider adoption of such products is seen among Norwegian consumers, then value sales growth may suffer.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Nappies/Diapers/Pants
This is the aggregation of nappies, diapers and pants
See All of Our DefinitionsThis report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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