Overall, nappies/diapers/pants continued to decline in retail volume sales in 2021, although there was a rebound to positive growth in retail current value terms due to disposable pants and higher inflation, which exerted upward pressure on units prices. The main dampener of demand for nappies/diapers is the stagnant birth rate and falling 0-3-year-old population in the country.
The high incidence and awareness of allergies creates a preference for nappies/diapers/pants carrying allergy/asthma accreditation, such as the Asthma Allergy Nordic Selected with Care recommendation. The focus on health is also evident in how manufacturers choose to describe their products.
Innovation also continued to focus on incremental efficacy improvements, flexibility and fit in 2021. For example, the Libero Touch brand is claimed to feature a thin and flexible core, super soft and caring materials that breathe, and a practical wetness indicator that changes colour when it is time to change nappies.
Retail volume sales growth for disposable pants is predicted to align with the manufacturer push in terms of innovation and range extension and household preferences for flexible products offering greater ease of movement. The shift towards disposable pants is coming at the expense of junior and standard nappies/diapers.
Unit price levels are expected to increase in the short term in nappies/diapers/pants in Norway. The upward pressure on unit prices is being driven by rising input costs, a product of supply chain interruptions during 2020 and 2021, and rising costs of raw materials and inputs.
In general, the outlook in terms of demand is subject to demographic projections. In particular, 0-3-year-old population is projected to continue to decrease, as the birth rate is set to gradually fall in the short to medium term.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!