Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Norway

Mar 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Volume sales increase due to stockpiling and homes seclusion during 2020

Nappies/diapers/pants recorded 5% value growth in 2020, while volume growth moved from a negative result in 2019, to growth of 2%. Some short-term shifts in purchasing patterns drove this demand, with consumers keen to have a supply of essential goods within the home, leading to stockpiling behaviour during Q1 of 2020.

Disposable pants is the fastest growing product, driven by the convenience trend

Disposable pants was a strong driver of the retail value and volume growth in nappies/diapers/pants in 2020. This was due to a consumer perception of convenience, ease of use, time-saving and a better fit.

Many parents are reluctant to switch to private label goods, supporting multinationals

With high disposable incomes and a strong safety net, most Norwegians did not adapt their buying habits, even in light of the COVID-19 pandemic and working from home. As such, many continue to purchase the same brands as prior to COVID-19, with private label only seeing a slight uplift in growth.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Norway?
What are the major brands in Norway?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Nappies/Diapers/Pants in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volume sales increase due to stockpiling and homes seclusion during 2020

Disposable pants is the fastest growing product, driven by the convenience trend

Many parents are reluctant to switch to private label goods, supporting multinationals

RECOVERY AND OPPORTUNITIES

Organic, natural and dermatological options boost growth across the forecast period

Libero continues to lead the landscape through consumer loyalty and innovation

Private label focuses on innovation to boost its position in the landscape

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Volume sales increase due to stockpiling and homes seclusion during 2020

Disposable pants is the fastest growing product, driven by the convenience trend

Many parents are reluctant to switch to private label goods, supporting multinationals

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volume sales increase due to stockpiling and homes seclusion during 2020

Disposable pants is the fastest growing product, driven by the convenience trend

Many parents are reluctant to switch to private label goods, supporting multinationals

RECOVERY AND OPPORTUNITIES

Organic, natural and dermatological options boost growth across the forecast period

Libero continues to lead the landscape through consumer loyalty and innovation

Private label focuses on innovation to boost its position in the landscape

CATEGORY DATA

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports