Executive Summary

Apr 2019
PROSPECTS
Nappies/diapers/pants struggles as baby population declines

Nappies/diapers/pants saw a slight decline in retail volume terms in 2018 with value growth sustained by a significant rise in the category’s average unit price. The population aged 0-3 years declined throughout the review period due to a falling birth rate with this trend set to continue over the forecast period.

Consumers appreciate comfort and protection offered by disposable pants

Positive factors influencing nappies/diapers/pants include improved living standards and a greater focus on health and hygiene. Furthermore, busy parents are showing a growing appreciation for products which provide convenience.

Consumers showing growing interest in eco-friendly products

Consumers have begun showing a growing interest in higher quality products as they look to provide the best for their children, while there has also been a growing interest in products which are eco-friendly. This has been driven by efforts from the government and NGOs to reduce the amount of waste going to landfills, including nappies/diapers/pants.

COMPETITIVE LANDSCAPE
Pampers dominates

Orbico retained its dominance in 2018 with it distributing the global Pampers brand. The brand has a long-standing presence in Slovenia with it being widely distributed and featuring prominently on retailers’ shelves.

Tosama records strong growth with diverse product portfolio

Local player Tosama saw double-digit current value growth in 2018 with its Babycharm-Natural and Bébé Cash brands proving increasingly popular. The company is a distributor for French brand Bébé Cash, which is focused on providing quality products at affordable prices, with its products also being free from fragrances, colourants, preservatives and paraben, as well as being hypoallergenic.

Private label continues to grow despite economic improvement

During the great recession consumers shifted towards lower-priced economy products, which drove the growth of private label lines of nappies/diapers/pants from leading chains of modern grocery retailers and drugstores. Private label continued to increase its value share during the review period despite the country seeing an economic improvement.

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Nappies/Diapers/Pants in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Slovenia?
  • What are the major brands in Slovenia?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Slovenia - Category analysis

HEADLINES

PROSPECTS

Nappies/diapers/pants struggles as baby population declines
Consumers appreciate comfort and protection offered by disposable pants
Consumers showing growing interest in eco-friendly products

COMPETITIVE LANDSCAPE

Pampers dominates
Tosama records strong growth with diverse product portfolio
Private label continues to grow despite economic improvement

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Stable economy supports growth in tissue and hygiene
Growing focus on recycling influences the industry
Private label providing stiff competition
Modern grocery retailers remains dominant channel
Mixed outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources