Nappies/Diapers/Pants in Slovenia

2020 IMPACT

COVID-19 has little impact on demand as unfavourable demographic factors bite

Although sales of nappies/diapers/pants declined over the course of 2020, this was due to unfavourable demographic factors, rather than the impact of the COVID-19 pandemic. Indeed, the influence of the COVID-19 situation on sales of nappies/diapers/pants during 2020 was not particularly strong as these products are widely regarded as completely essential among all households with babies and young children and therefore the challenges that unfolded over the course of the year presented little barrier to sales.

Positive migration figures widen the consumer audience and fuel sales growth

According to the National Slovene Statistical Database (SURS), net migration to Slovenia is increasing dramatically, with the latest available data showing a strong acceleration over the course of 2017 and 2018, with further acceleration in the numbers of people, to live in Slovenia likely to have been seen since then. One of the most important demographic groups among new immigrants to the country is young couples, many of whom are likely to be wanting to start a family and/or already have young children.

Rebound from stockpiling undermines growth during the second half of the year

Stockpiling was widely seen in Slovenia during the early stages of the COVID-19 pandemic, especially immediately before and during the initial phase of the quarantine lockdown that was in effect between March and May. Stockpiling was seen mainly in large-format grocery retailers such as hypermarkets and supermarkets and generally covered essential products that consumers feared they may not be able to obtain a consistent supply of in the event of severe disruption to society and the economy.

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