Constant value sales will remain steady over the forecast period, though volume sales will fall slightly. The potential user base will shrink over the upcoming years, due to a declining population arising both from a falling birth rate and high emigration, and this will dampen volume demand.
Consumers will increasingly demand more sustainable options over the forecast period. Environmental concerns will mainly be addressed through cutting down on plastic packaging and increasing the use of recyclable materials in the production process.
If the war in Ukraine lingers and continues to push up inflation, then consumers will be highly price sensitive and there will be a degree of trading down. Under these circumstances, while leading brands Pampers, Daipers and Becutan will continue to dominate, private label could gain value share.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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