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Learn moreMar 2021
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The rate of growth in retail current value sales of nappies/pants/diapers remained buoyant during 2020. The economic shock of COVID-19 did not have a negative effect on demand because these products are regarded as essential by most consumers with babies or infants.
2020 also saw a significant acceleration in the rate of unit price growth for nappies/diapers/pants. This was part of a wider inflationary trend in Nigeria, driven in large part by a significant decline in the foreign-exchange value of the naira, which made imported raw materials more expensive.
During the middle of the review period, Hayat Kimya Nigeria Ltd overtook Procter & Gamble Nigeria Ltd in terms of retail value share to become the largest player in nappies/diapers/pants, and its lead continued to widen in 2020. With affordable products that undercut Procter & Gamble Nigeria Ltd’s Pampers brand on price and are widely distributed, Hayat Kimya Nigeria Ltd’s Molfix brand is now dominant, and it launched disposable pants during the latter part of the review period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Nappies/Diapers/Pants industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Nappies/Diapers/Pants in Nigeria market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.