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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Nigeria

15 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for high-quality nappies exceeds supply, due to stock shortages

Despite the recession and slow economic growth in Nigeria, it is expected that nappies/diapers/pants will continue to see healthy demand over the forecast period. The category is still far from mature, with most of the population not making use of these products, whilst the improving status of women, the rise in the baby population, urbanisation and affordability create an excellent platform for growth.

B2B sales a high priority for brand owners

To expand their sales, all brands are intensifying their sales in the business environment, especially hospitals, which currently account for approximately 20% of total volume sales. Brand owners are entering into special partnership agreements with hospitals, selling nappies/diapers to them at lower prices.

Brands in formal retail channels boast higher volume sales

Despite the informal market being flooded with cheap Chinese imports, these are considered unreliable. Mothers aim to give their children the best they can afford, and lower-income consumers would rather use cloth alternatives than these cheap imports.

COMPETITIVE LANDSCAPE

Molfix takes the leading position in volume terms

The entry of Molfix nappies/diapers/pants by Hayat Kimya Nigeria in the Nigerian market in 2015 has led to stronger competition between brands. This brand is presented at an affordable level for the middle-classes, with distribution through all retail channels in both rural and urban areas.

Leading competitors involved in an aggressive price war

Competitors have taken strong approaches to try and maintain their shares and boost sales. Hayat Kimya, Procter & Gamble and Kimberly-Clark all had company representatives doing surveys with both consumers and retailers to assess the market in 2017.

Smaller competitors under significant pressure to perform

The performance of smaller brands is hampered by the strong competition from the leading brands Molfix and Pampers, but also by their own weak performance. Huggies, for example, is under pressure from consumers complaining that its Huggies size 3 is too small compared with normal size 3 nappies/diapers, whilst brands such as Dr Browns, Sunfree and Baby Huggs are experiencing frequent stock-outs, mainly as they are imported.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Nigeria?
What are the major brands in Nigeria?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Nigeria - Category analysis

HEADLINES

PROSPECTS

Demand for high-quality nappies exceeds supply, due to stock shortages

B2B sales a high priority for brand owners

Brands in formal retail channels boast higher volume sales

COMPETITIVE LANDSCAPE

Molfix takes the leading position in volume terms

Leading competitors involved in an aggressive price war

Smaller competitors under significant pressure to perform

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene increases due to the rising population

The tough economic climate slows the growth of tissue and hygiene in 2017

Domestic manufacturers dominate, despite the harsh economic environment

Modern retail channels see rising shares

Strong volume growth is expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for high-quality nappies exceeds supply, due to stock shortages

B2B sales a high priority for brand owners

Brands in formal retail channels boast higher volume sales

COMPETITIVE LANDSCAPE

Molfix takes the leading position in volume terms

Leading competitors involved in an aggressive price war

Smaller competitors under significant pressure to perform

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Nigeria - Category analysis

HEADLINES

PROSPECTS

Demand for high-quality nappies exceeds supply, due to stock shortages

B2B sales a high priority for brand owners

Brands in formal retail channels boast higher volume sales

COMPETITIVE LANDSCAPE

Molfix takes the leading position in volume terms

Leading competitors involved in an aggressive price war

Smaller competitors under significant pressure to perform

CATEGORY DATA

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene increases due to the rising population

The tough economic climate slows the growth of tissue and hygiene in 2017

Domestic manufacturers dominate, despite the harsh economic environment

Modern retail channels see rising shares

Strong volume growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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