With better economic conditions expected in the forthcoming period, retail volume sales of baby nappies/diapers/pants is expected to see low, but healthy levels of growth in the forecast period. Since these are essential products and there are limited alternatives, demand should remain steady.
The number of quality local brands containing natural materials, such as organic cotton and olive oil, and that do not contain artificial properties, is expected to rise over the forecast period. Combined with their lower prices in comparison to multinational brands, domestic brands will continue to perform well in Turkey.
Following steady increases in value share over the review period, retail e-commerce is expected to witness further growth in nappies/diapers/pants over the forecast period. Competitive online prices and the availability of bulk formats will be the main reasons for this growth.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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