Across the world, the most developed countries are facing a baby bust, with rapidly declining fertility rates accelerated by lower consumer confidence in financial security, accelerated by the pandemic. In Singapore, this trend appears to be less obvious, given that the local fertility rate has for many years been way below the replacement rate of 2.
While sustainability is a strong trend in some retail hygiene categories, few new sustainable products have been launched in nappies/diapers/pants, with these products facing low success. Meanwhile, parents tend to prefer disposable hygiene products when it comes to babies, due to a preference for convenience, with reusable products creating a great deal of work in terms of washing.
In 2022, the highly inflated prices of essential products, including nappies/diapers/pants, prompted Singaporeans to purchase cheaper alternatives from Johor Bahru, Malaysia, where everyday essential products are priced much more affordably. With less stringent travel restrictions established in 2022, more Singaporeans travelled to Malaysia by car for leisure travel, especially at the weekends.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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