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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Singapore

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling boosts figures, while sales through e-commerce grow

Nappies/diapers/pants experienced a brief surge in demand at the beginning of the COVID-19, due to stockpiling, with consumers wary of supplies being impacted by the outbreak, and others creating a supply of goods in the home in case they needed to isolate. In addition, with many children spending more time in the household, consumers increased their purchases to reflect the uplift in nappy/diapers/pant changes.

Disposable pants benefit from the growing demand for convenience

Pull up pants, while being more expensive, continued to be popular throughout 2020, given its convenience and ease of use, especially with babies that can crawl and walk. As Singapore consumers continued to appreciate ease and convenience, disposable pants recorded the highest value growth in 2020.

Mamy Poko retains its lead, as Japanese brands lose share during 2020

Unicharm Corp’s retained the lead in 2020, offering Mamy Poko, which remained consumers’ favourite in Singapore. The player continued to engage consumers via Facebook with helpful advice posts and prize competitions.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Singapore?
What are the major brands in Singapore?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts figures, while sales through e-commerce grow

Disposable pants benefit from the growing demand for convenience

Mamy Poko retains its lead, as Japanese brands lose share during 2020

RECOVERY AND OPPORTUNITIES

Strong value growth as e-commerce continues to expand

Competitors focus on differentiating their products to drive growth

Samples and hospital partnerships are used to engage consumers with brand products

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Nappies/Diapers/Pants in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling boosts figures, while sales through e-commerce grow

Disposable pants benefit from the growing demand for convenience

Mamy Poko retains its lead, as Japanese brands lose share during 2020

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Singapore - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts figures, while sales through e-commerce grow

Disposable pants benefit from the growing demand for convenience

Mamy Poko retains its lead, as Japanese brands lose share during 2020

RECOVERY AND OPPORTUNITIES

Strong value growth as e-commerce continues to expand

Competitors focus on differentiating their products to drive growth

Samples and hospital partnerships are used to engage consumers with brand products

CATEGORY DATA

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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