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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Singapore

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slow birth rate in Singapore continues to influence the outlook

In 2017, Singapore’s total fertility rate, which measures the average number of children per women, was 1.20, below that of the previous year which was 1.

Pants format becomes increasingly popular

There is a preference for pull-up pants and diapers over tape nappies as there is a greater chance that the tape’s adhesive may wear off, especially when a baby becomes more active. Additionally, disposable pants provide more comfort for babies as they are able to move freely without tightness around the abdomen while the elastic side-bands fit a baby’s body snugly ensuring that it stays put.

Despite the rise of premium options, economy products are here to stay

Although the demand for premium-priced baby diapers is projected to grow in the coming years, consumers will, at the same time, continue to demand economy options. Trade interviews with manufacturers such as Disposable Soft Goods (S) indicated that they will continue to manufacture the more affordable options for consumers from low-income households or who simply choose to pay less.

COMPETITIVE LANDSCAPE

Online retailers use promotional deals to boost sales

To counteract the declining value sales of the baby nappies/diapers/pants category overall due to lower birth rates, manufacturers implement promotional deals such as bundling boxes of diapers at cheaper prices. In line with the rise of online retailing, e-commerce retailers such as Lazada heavily market such deals to increase traffic to their website.

Companies and manufacturers move towards more premium products

With rising income levels in Singapore and greater demand for products that are suitable for a baby’s skin, manufacturers focus on releasing baby diapers made from high-quality super absorbent materials to increase their value growth. These premium range diapers are also often manufactured in countries such as Korea and Japan, countries that are known for their high-quality raw materials and stringent factory hygiene standards.

Mamy Poko remains the strongest performing brand in Singapore

Mamy Poko, manufactured by Unicharm Corp, remains the leading player within the category. Consumers hold the brand in high regard due to the high quality of the materials used in the processing and manufacturing, and the fact that they are made in Japan.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Singapore market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Singapore?
What are the major brands in Singapore?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Singapore - Category analysis

HEADLINES

PROSPECTS

Slow birth rate in Singapore continues to influence the outlook

Pants format becomes increasingly popular

Despite the rise of premium options, economy products are here to stay

COMPETITIVE LANDSCAPE

Online retailers use promotional deals to boost sales

Companies and manufacturers move towards more premium products

Mamy Poko remains the strongest performing brand in Singapore

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changes in population structure result in trade-offs for different product categories

Environmentally-friendly options are slow to catch on in Singapore

International players continue to lead with strong brand reputation and trust

Supermarkets remains most popular channel despite competition

Expected growth driven by premiumisation and additional features in products

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slow birth rate in Singapore continues to influence the outlook

Pants format becomes increasingly popular

Despite the rise of premium options, economy products are here to stay

COMPETITIVE LANDSCAPE

Online retailers use promotional deals to boost sales

Companies and manufacturers move towards more premium products

Mamy Poko remains the strongest performing brand in Singapore

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Singapore - Category analysis

HEADLINES

PROSPECTS

Slow birth rate in Singapore continues to influence the outlook

Pants format becomes increasingly popular

Despite the rise of premium options, economy products are here to stay

COMPETITIVE LANDSCAPE

Online retailers use promotional deals to boost sales

Companies and manufacturers move towards more premium products

Mamy Poko remains the strongest performing brand in Singapore

CATEGORY DATA

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changes in population structure result in trade-offs for different product categories

Environmentally-friendly options are slow to catch on in Singapore

International players continue to lead with strong brand reputation and trust

Supermarkets remains most popular channel despite competition

Expected growth driven by premiumisation and additional features in products

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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