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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Belgium

15 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The category leader promotes aggressively

The nappies/diapers/pants category decreased in Belgium in 2017. The reason for this decline was the aggressive promotion strategy used by Procter & Gamble Benelux SA, the leading player.

Smaller categories are growing

While sales of regular nappies/diapers are falling, specific and niche categories are growing. This is the case for disposable pants, swimming pants and mattress covers.

Ecology is a growing niche

As in other tissue and hygiene categories, green products in nappies/diapers/pants are not a priority for the Belgian consumer. Indeed, a baby’s comfort seems to be the first priority.

COMPETITIVE LANDSCAPE

Private label is declining strongly

The main reason for the strong decline in the category’s private label is the aggressive promotion strategy led by Pampers. Indeed, the price gap between Pampers nappies on promotion and private label was so small in 2017 that consumers often turned to the leading manufacturer.

A challenger is strengthening

Due to strong investment in disposable pants and mattress covers (“bedmat”), Kimberly-Clark Belgium NV recorded the fastest retail value sales growth in 2016 and 2017. The company revamped some of its brands in 2017.

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Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Belgium market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Belgium?
What are the major brands in Belgium?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Belgium - Category analysis

HEADLINES

PROSPECTS

The category leader promotes aggressively

Smaller categories are growing

Ecology is a growing niche

COMPETITIVE LANDSCAPE

Private label is declining strongly

A challenger is strengthening

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

Overall tissue and hygiene sales are stable

Premiumisation is evident in retail tissue

Private label is big but decreasing

Sales are generated through diverse channels

A decline in value sales is expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Belgium

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Executive Summary

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PROSPECTS

The category leader promotes aggressively

Smaller categories are growing

Ecology is a growing niche

COMPETITIVE LANDSCAPE

Private label is declining strongly

A challenger is strengthening

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Belgium - Category analysis

HEADLINES

PROSPECTS

The category leader promotes aggressively

Smaller categories are growing

Ecology is a growing niche

COMPETITIVE LANDSCAPE

Private label is declining strongly

A challenger is strengthening

CATEGORY DATA

Tissue and Hygiene in Belgium - Industry Overview

EXECUTIVE SUMMARY

Overall tissue and hygiene sales are stable

Premiumisation is evident in retail tissue

Private label is big but decreasing

Sales are generated through diverse channels

A decline in value sales is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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