The impact of the higher birth rate in 2021 is expected to dampen by 2024, and therefore, the landscape will revert to a declining pattern. Additionally, the current high inflation period and the financial struggles it will cause for Belgian families will make many rethink the timings of having children, or further children.
With consumer awareness and the concern for the environment growing, we can expect players to continue to respond to growing demands by offering eco-friendly nappies/diapers/pants. Packaging is also expected to become more sustainable, with players using materials such as paper-based packaging, for example.
Following on from its greater penetration of sanitary protection in 2020 as a result of home seclusion, e-commerce is likely to gain further ground as a distribution channel in Belgium, offering the convenience of home delivery and competitive prices. While health and beauty specialist retailers lost share during the pandemic due to reduced footfall, e-commerce sites owned by parapharmacies such as Medi-Market and non-grocery retailers such as Kruidvat, are set to continue benefiting from a shift towards online shopping.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Nappies/Diapers/Pants industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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