Extreme negative effects of COVID-19 on societal and demographic developments, including rapidly decreasing birth rates due to uncertainty and social distancing, are expected to gradually decrease over the forecast period, resulting in volume sales of nappies/diapers/pants to record low to moderate sales growth. Value sales (at constant 2022 prices) are likely to further benefit from consumers opting for better quality and more sophisticated products at higher average unit prices.
As consumers increasingly seek out convenient products that save them time and effort, it is likely that disposable pants will see the fastest growth in both sales volume and value. The recent success of Pampers Cruisers 360 (Procter & Gamble Switzerland) disposable pants in smaller sizes has demonstrated the potential of such products, and more products and brands are expected to follow suit by launching additional options and new versions.
Despite the continuous emergence of new, smaller brands such as Rascal + Friends, Attitude (Bio Spectra Attitude) and others, Procter & Gamble Switzerland and its highly trusted and renowned brand Pampers is expected to continue dominating sales in Switzerland. The player’s wide selection of nappies/diapers/pants, high level of availability as well as high level of innovation will continue to support the company’s ongoing success.
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Understand the latest market trends and future growth opportunities for the Nappies/Diapers/Pants industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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