Executive Summary

Mar 2019
PROSPECTS
Busy lifestyles contribute to growth

Current value sales of nappies/diapers/pants continued growing in Switzerland in 2018, as did volume sales. Considering the continuous decline in the birth rate, this was a notable development.

Innovation and added-value drive disposable pants and standard nappies/diapers

Busy lifestyles contributed to the growth of disposable pants and standard nappies/diapers in particular in 2018. Disposable pants offer a quicker, easier way to change infants, thereby saving time.

Natural and sustainable products are alternatives to reusable nappies/diapers/pants

Consumers who are particularly concerned with environmental issues and the reduction of waste often used to opt for reusable nappies/diapers, thereby reducing the potential for sales and growth. Nevertheless, washing nappies/diapers is unpleasant and rather tedious, which supported the growing demand for more sustainable disposable alternatives.

COMPETITIVE LANDSCAPE
The whole package – Procter & Gamble remains dominant

Regarding the generally high level of concentration within the competitive landscape in nappies/diapers/pants in Switzerland, it comes as no surprise that Procter & Gamble was able to once again secure its strong lead in 2018. Its Pampers brand is highly recognised and trusted by most consumers.

Hakle-Kimberly Schweiz grows within disposable pants

With the growing demand for quicker and more convenient solutions (disposable pants), Huggies started to see stronger growth in 2018. The brand, which used to be best-known for its Little Swimmers disposable pants, for use in swimming pools, now offers a growing variety of pants especially for use at night.

Private label keeps growing

Swiss consumers’ price-sensitivity and the high level of convenience and availability of private label products continued to contribute to the growth of private label in nappies/diapers/pants in 2018. Even though reviews and ratings do not always compare to those of brands, many consumers still stick to the significantly lower-priced private label alternatives.

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Nappies/Diapers/Pants in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Switzerland?
  • What are the major brands in Switzerland?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Switzerland - Category analysis

HEADLINES

PROSPECTS

Busy lifestyles contribute to growth
Innovation and added-value drive disposable pants and standard nappies/diapers
Natural and sustainable products are alternatives to reusable nappies/diapers/pants

COMPETITIVE LANDSCAPE

The whole package – Procter & Gamble remains dominant
Hakle-Kimberly Schweiz grows within disposable pants
Private label keeps growing

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Convenience leads to growth despite maturity
Eco-friendliness – a curse or a blessing?
The competitive landscape remains challenging, especially for small players
Cross-border shopping still features in tissue and hygiene
Further growth to come, due to active communications from manufacturers

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources