Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Switzerland

16 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further growth expected for nappies/diapers/pants

With the population aged 0-3 rising slightly every year, further growth is predicted for nappies/diapers/pants. In 2017, retail volume sales continued to increase steadily, as did value sales, even though average unit price declined slightly due to ongoing price promotions.

Convenience and comfort versus environmental issues

According to trade sources, nappies/diapers/pants are tending to be used for longer as they have become more comfortable and convenient. This particularly benefits disposable pants, which posted the best performance in 2017, with these products replacing junior nappies when potty training starts or for use while on the go due to being easier to put on.

COMPETITIVE LANDSCAPE

Procter & Gamble continues to dominate sales

Nappies/diapers/pants remained a concentrated category in Switzerland in 2017, with Procter & Gamble accounting for nearly two thirds of overall value sales thanks mainly to the popularity of its Pampers brand, which offers a wide range of products and benefits from strong distribution across a number of channels. Apart from private label ranges, only a few other brands were present.

Private label continues to gain share

Ranked second behind Procter & Gamble in 2017 was private label, which continued to be mainly represented in nappies/diapers/pants by the retailer Migros. The main advantage of private label products is their lower unit price when compared to brands, and as nappies/diapers/pants are essential items when having children, many parents try to reduce their costs by buying cheaper products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Switzerland?
What are the major brands in Switzerland?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Nappies/Diapers/Pants in Switzerland - Category analysis

HEADLINES

PROSPECTS

Further growth expected for nappies/diapers/pants

Convenience and comfort versus environmental issues

COMPETITIVE LANDSCAPE

Procter & Gamble continues to dominate sales

Private label continues to gain share

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to register steady growth

Shopping tourism one of the main threats to the industry

Tissue and hygiene remains a consolidated industry

Supermarkets continues to be the leading distribution channel

Further steady growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further growth expected for nappies/diapers/pants

Convenience and comfort versus environmental issues

COMPETITIVE LANDSCAPE

Procter & Gamble continues to dominate sales

Private label continues to gain share

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Nappies/Diapers/Pants in Switzerland - Category analysis

HEADLINES

PROSPECTS

Further growth expected for nappies/diapers/pants

Convenience and comfort versus environmental issues

COMPETITIVE LANDSCAPE

Procter & Gamble continues to dominate sales

Private label continues to gain share

CATEGORY DATA

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to register steady growth

Shopping tourism one of the main threats to the industry

Tissue and hygiene remains a consolidated industry

Supermarkets continues to be the leading distribution channel

Further steady growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports