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Country Report

Sugar confectionery in

Sugar Confectionery in Bolivia

19 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar confectionery players focus on attracting young people

In Bolivia expending sugar confectionery to young people at schools is not restricted; even though there is legislation calling for making consumers aware of the risks of excessive sugar consumption, there is nothing that obligates companies to inform consumers about health risks on their packaging. This situation has driven increased sales of sugar confectionery in the country.

Slowdown of Bolivian economy drives consumers to cheaper options

Sugar confectionery has a highly fragmented brand landscape in Bolivia; large numbers of products are smuggled and lack the benefit of any sanitary controls. With economic slowdown, consumption of these types of products has increased, so sugar confectionery players are very conservative about increasing prices.

Halloween pushes sugar confectionery over review period

Sugar confectionery companies participate in special events to motivate consumers to spend during certain seasons and on special occasions. Halloween is one occasion that drives category sales, as companies have taken advantage of the occasion to promote products with cartoon characters (for example) on packaging, which appeals to children and parents who want to satisfy their children’s demands.

COMPETITIVE LANDSCAPE

La Serrana leads sugar confectionery with popular, well-distributed brands appealing to a wide audience

La Serrana remains the leading player in sugar confectionery in Bolivia. Its most important brands include Frutales, Rellenos Arcor and Mr Pop’s.

Local companies focus on low-income segments

Local companies’ portfolios are characterised by products with low prices; they mainly focus on improving distribution and have made little effort to launch innovative or high-quality products. They target low-income consumers with their products.

Companies use a variety of promotional efforts to reach their target consumers

Investment in TV advertising is scarce in Bolivia, with companies focussing on outdoor advertising such as billboards to promote their sugar confectionery brands as well as on trade marketing activities and social networks. Foreign players dominate sugar confectionery, as they are traditional and well positioned in the country, and this has left local manufacturers in a weak position, with fewer important players.

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Samples

Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Bolivia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Bolivia?
What are the major brands in Bolivia?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Packaged Food in Bolivia - Industry Overview

EXECUTIVE SUMMARY

The economic slowdown leads to rational consumer expenditure

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Domestic production remains strong in standard categories

Distribution set to formalise

Packaged food to record low growth

FOODSERVICE

Sales to Foodservice

Changes in Bolivian lifestyles favour the development of foodservice
The leading companies supplying the retail channel are also the most prominent in supplying foodservice outlets
Domestic companies lead foodservice supply

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Bolivia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar confectionery players focus on attracting young people

Slowdown of Bolivian economy drives consumers to cheaper options

Halloween pushes sugar confectionery over review period

COMPETITIVE LANDSCAPE

La Serrana leads sugar confectionery with popular, well-distributed brands appealing to a wide audience

Local companies focus on low-income segments

Companies use a variety of promotional efforts to reach their target consumers

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Packaged Food in Bolivia - Industry Overview

EXECUTIVE SUMMARY

The economic slowdown leads to rational consumer expenditure

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Domestic production remains strong in standard categories

Distribution set to formalise

Packaged food to record low growth

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Sugar Confectionery in Bolivia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar confectionery players focus on attracting young people

Slowdown of Bolivian economy drives consumers to cheaper options

Halloween pushes sugar confectionery over review period

COMPETITIVE LANDSCAPE

La Serrana leads sugar confectionery with popular, well-distributed brands appealing to a wide audience

Local companies focus on low-income segments

Companies use a variety of promotional efforts to reach their target consumers

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents

Packaged Food in Bolivia - Industry Overview

EXECUTIVE SUMMARY

The economic slowdown leads to rational consumer expenditure

Bolivian lifestyles are changing, with consumers seeking easy preparation, convenience and quality products

Domestic production remains strong in standard categories

Distribution set to formalise

Packaged food to record low growth

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

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