With the onset of the pandemic, everyday life changed considerably for almost all consumers in Germany, which has naturally influenced how they shop. Sugar confectionery has been particularly influenced by the fact that people are less mobile, resulting in fewer opportunities for impulse purchasing.
Sugar confectionery is very mature in Germany, so the impact of COVID-19 on demand was relatively muted.
In a crisis, Germans like to fall back on tried and tested products that they have known and appreciated for years. In this way, the lockdown helped some brands to build stronger relationships with consumers.
It goes without saying that sugar plays an important role in sugar confectionery. In Germany, however, there has been a marked turn towards reduced sugar consumption due to increased consumer interest in health and wellness, particularly weight management.
The pandemic has changed Germany and its people, and these changes will continue to resonate during the forecast period. This new normal will see increased demand for larger pack sizes, as consumers continue to make fewer grocery shopping trips but with larger basket sizes.
In recent years, 3D printing technology has made great strides and has now also arrived in the food industry.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar Confectionery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sugar Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page