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Country Report

Sugar confectionery in

Sugar Confectionery in Germany

21 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mature and saturated sugar confectionery difficult to revitalise

Sugar confectionery in Germany continued to be challenged by many different factors in 2018, thus posting a further decline in both retail current value and volume terms. The category also faces a bleak outlook over the forecast period.

Major players continue to try and defend their share of sales

Despite these less than favourable circumstances, all major players present in the category will continue to support their products and brands via various activities in order to at least defend their share of sales or even improve their position in the competitive environment. Such activities will include the launch of innovative new products as well as promotional support, often at or close to the point of sale.

Diminishing returns put pressure on prices

The category’s decline will continue to put pressure on unit prices as another method to gain share, at least in volume terms, is the use of price promotions, which are quite frequently used in sugar confectionery in Germany. Even in the case of higher commodity prices or rising production costs, all manufacturers tend to be very apprehensive about increasing their prices to compensate for these negative developments as they do not want to run the risk of losing share to their competitors.

COMPETITIVE LANDSCAPE

Haribo remains the leading player but challenges lie ahead

At the end of the review period, Haribo, the leading player in sugar confectionery in Germany, had to deal with increasing competition and a declining share of overall value sales, partly due to being late to react to the trend towards vegan products. Over the forecast period the company will have to try and win back lost share from its competitors.

Katjes continues to steadily grow its value share

Third-ranked Katjes Fassin continued to steadily grow its value share in sugar confectionery at the end of the review period. Compared to Haribo, the company has the advantage that its sales are growing from a lower base and therefore it is easier to achieve growth, especially in areas where thus far fewer products are present.

Limited importance of private label expected to continue

Compared to other categories in packaged food, private label is expected to continue to account for a rather small share of sales in sugar confectionery in Germany. Over the review period the combined share of private label in retail value terms was only the same as that of Haribo, with most experts agreeing that no significant change to this will be seen over 2018-2023.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Germany?
What are the major brands in Germany?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Germany - Category analysis

HEADLINES

PROSPECTS

Mature and saturated sugar confectionery difficult to revitalise

Major players continue to try and defend their share of sales

Diminishing returns put pressure on prices

COMPETITIVE LANDSCAPE

Haribo remains the leading player but challenges lie ahead

Katjes continues to steadily grow its value share

Limited importance of private label expected to continue

Summary 1 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018

Higher consumer confidence promotes interest in added-value products

Strong competition, with a wide range of different players

Modern grocery retailers continue to dominate distribution

Further low annual growth expected

FOODSERVICE

Sales to Foodservice

Sales to foodservice expected to continue rising
Performance varies significantly by area
Growing number of large players with own foodservice departments

Consumer Foodservice

Continued consumer foodservice growth
Strong competition, with independent operators standing ground against chained players
Positive outlook but fears of eventual rise in price sensitivity

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Germany

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Executive Summary

New Report Guarantee

PROSPECTS

Mature and saturated sugar confectionery difficult to revitalise

Major players continue to try and defend their share of sales

Diminishing returns put pressure on prices

COMPETITIVE LANDSCAPE

Haribo remains the leading player but challenges lie ahead

Katjes continues to steadily grow its value share

Limited importance of private label expected to continue

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Overview

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Table of Contents

Sugar Confectionery in Germany - Category analysis

HEADLINES

PROSPECTS

Mature and saturated sugar confectionery difficult to revitalise

Major players continue to try and defend their share of sales

Diminishing returns put pressure on prices

COMPETITIVE LANDSCAPE

Haribo remains the leading player but challenges lie ahead

Katjes continues to steadily grow its value share

Limited importance of private label expected to continue

CATEGORY DATA

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform well in 2018

Higher consumer confidence promotes interest in added-value products

Strong competition, with a wide range of different players

Modern grocery retailers continue to dominate distribution

Further low annual growth expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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