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Country Report

Sugar confectionery in

Sugar Confectionery in Germany

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Challenging period for sugar confectionery in Germany

Sugar confectionery declined in both volume and value terms in 2019. Being a mature category with clear signs of saturation in Germany, sugar confectionery is expected to continue declining in volume terms.

Sugar content is under close observation

Players looking to satisfy consumer needs in sugar confectionery have to not only deal with the sugar content problems, but also the desire for more natural ingredients in their products. Producers are actively reducing the sugar content, with products with claims such as “30% less sugar” expected to continue being launched, and at an even more dynamic rate.

High levels of promotion expected

As overall category growth struggles, companies will continue to be in constant competition with each other in order to not lose sales to other players. Various promotions in terms of price or positioning are expected in stores.

COMPETITIVE LANDSCAPE

Haribo maintains its leading position

Although it has been a consolidated leading player with very popular products in Germany for a number of years in sugar confectionery, Haribo is experiencing challenging conditions. The trend towards vegan consumption is expected to increase its influence over the forecast period, which is putting additional pressure on Haribo’s products and sales.

Storck puts a focus on natural ingredients in its products

Number two player Storck holds a strong position with its main brands Nimm 2, Werther’s Original and Campino. Due to the dynamic innovation and product development in line with prevailing consumer demand, such as more natural ingredients and nutritional benefits (eg with vitamins), Storck continues to exploit current market opportunities.

Katjes expands into a new area

Katjes, in third position, just behind Storck, is innovating in the area of vegan products. Although, like its competitors, the company is experiencing challenging market conditions, it enjoyed a successful launch of its new fruit gums “Wonderland” in the form of rainbows and unicorn heads.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Germany?
What are the major brands in Germany?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Germany - Category analysis

HEADLINES

PROSPECTS

Challenging period for sugar confectionery in Germany

Sugar content is under close observation

High levels of promotion expected

COMPETITIVE LANDSCAPE

Haribo maintains its leading position

Storck puts a focus on natural ingredients in its products

Katjes expands into a new area

Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Low overall growth for packaged food despite premiumisation

Healthier eating trends: sugar-reduction and high protein

Organic packaged food a dynamic niche for premium products

Animal free products: the rise of dairy alternatives and meat alternatives

Competitive landscape: dominance of private label

FOODSERVICE

Sales to Foodservice

Overall foodservice industry growth sustains volume sales to foodservice outlets
Snacking and ethnic food demand boost some packaged food categories
Packaged food players target foodservice demand with dedicated offer

Consumer Foodservice

Out of home consumption benefits from rise in snacking and demand for convenience
Chains make gains over independent foodservice outlets
Forecast growth in foodservice set to be driven by positive factors

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sugar Confectionery in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Challenging period for sugar confectionery in Germany

Sugar content is under close observation

High levels of promotion expected

COMPETITIVE LANDSCAPE

Haribo maintains its leading position

Storck puts a focus on natural ingredients in its products

Katjes expands into a new area

Samples

Overview

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Table of Contents

Sugar Confectionery in Germany - Category analysis

HEADLINES

PROSPECTS

Challenging period for sugar confectionery in Germany

Sugar content is under close observation

High levels of promotion expected

COMPETITIVE LANDSCAPE

Haribo maintains its leading position

Storck puts a focus on natural ingredients in its products

Katjes expands into a new area

CATEGORY DATA

Packaged Food in Germany - Industry Overview

EXECUTIVE SUMMARY

Low overall growth for packaged food despite premiumisation

Healthier eating trends: sugar-reduction and high protein

Organic packaged food a dynamic niche for premium products

Animal free products: the rise of dairy alternatives and meat alternatives

Competitive landscape: dominance of private label

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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