Discussions surrounding the advertising of sugar confectionery are likely to continue in Germany over the forecast period. Doctors and health associations have been sounding the alarm for several years about the sharp rise in obesity, diabetes and other health issues in the country, increasing pressure on politicians.
The vegan and health movement is gaining momentum in Germany and having an increasing influence on the development of sugar confectionery. Brands such as Trolli and Nimm 2 are embracing this shift by introducing vegan-friendly options to cater for the growing demand that not only vegans are looking for.
Germany may see the rise of a new niche segment of premium sugar confectionery in the coming years. As local consumers become increasingly conscious of quality and craftsmanship of the sugar confectionery they choose, there will be growing demand for higher-end, indulgent options, especially once the cost of living crisis ends.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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