With the onset of the pandemic, everyday life changed considerably for almost all consumers in Germany, which has naturally influenced how they shop. Sugar confectionery has been particularly influenced by the fact that people are less mobile, resulting in fewer opportunities for impulse purchasing.
Sugar confectionery is very mature in Germany, so the impact of COVID-19 on demand was relatively muted.
In a crisis, Germans like to fall back on tried and tested products that they have known and appreciated for years. In this way, the lockdown helped some brands to build stronger relationships with consumers.
It goes without saying that sugar plays an important role in sugar confectionery. In Germany, however, there has been a marked turn towards reduced sugar consumption due to increased consumer interest in health and wellness, particularly weight management.
The pandemic has changed Germany and its people, and these changes will continue to resonate during the forecast period. This new normal will see increased demand for larger pack sizes, as consumers continue to make fewer grocery shopping trips but with larger basket sizes.
In recent years, 3D printing technology has made great strides and has now also arrived in the food industry.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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