Sugar confectionery has been an unexpected beneficiary of the impact of COVID-19 in New Zealand. With consumers at home more often, they have turned to the category as a snacking option.
With a brand portfolio incorporating well-established and popular sugar confectionery brands, alongside strong distribution, sales and marketing capabilities, Mondelez is expected to continue to lead the category over the forecast period, predominantly through its Pascall brand. Despite sugar confectionery being one of the more heavily segmented categories, Mondelez’s size and scale – it is able to leverage its strength in chocolate confectionery to support its sugar confectionery business – will be a key strategic advantage for the company over the forecast period.
Conscious consumerism is a trend that has been building in packaged food for some time and came to the fore in 2022 with the announcement from RJ's Licorice Ltd that it is removing palm oil as an ingredient from its products. This is expected to be just the start, as sustainability is likely to be one of the key themes influencing sugar confectionery over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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