Competitive Landscape
Mondelez Defends Leadership as Rj's Licorice Narrows the Gap
Sugar confectionery in New Zealand remains moderately concentrated, but the landscape has become less so over the past five years. In 2026, Mondelez New Zealand Ltd is set to retain its leadership with 24% value share, a decrease from 26% in 2021, reflecting a gradual erosion.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in New Zealand?
- Which are the leading brands in Sugar Confectionery in New Zealand?
- How are products distributed in Sugar Confectionery in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in New Zealand - Category analysis
Key Data Insights
Sugar Confectionery Summary
Sugar Confectionery in New Zealand Maintains Positive Momentum as an Affordable Treat
Rj's Reinvigorates Liquorice with Health-Led Positioning and New Launches
Nerds Expands with Multi-Format Gummy Clusters to Capture Everyday Snacking
Confectionery with a Natural Positioning Set to Drive Health-Led Innovation
Liquorice to Capture Further Health Momentum as Gummies Drive Value Sales
Bp Connect’S Expansion to Accelerate Impulse Purchasing and Loyalty Engagement
Mondelez Defends Leadership as Rj's Licorice Narrows the Gap
Supermarkets Boost Impulse Sales as Convenience Stores Accelerate Growth
Retail E-Commerce Remains Niche as Offline Channels Dominate Sales
Snacks in New Zealand - Industry Overview
2026 Developments
Key Data Insights
Resilient Growth for New Zealand Snacks Driven by Daily Routines and Value Formats
Savoury Snacks and Sweet Biscuits Outperform as Multi-Packs and Value Formats Drive Resilience
Everyday Snacking Occasions Reshape Value Perception and Boost Household Treat Moments
Retailers Set to Sharpen Price-Pack Strategies to Defend Demand and Margin
Snack Bars and Sweet Biscuits to Win Everyday Snacking by Blending Function and Affordability
E-Commerce and Health Claims to Shift Snacking From Impulse to Planned Occasions
Mondelez Leverages Brand Scale to Reinforce Share Advantage
Supermarkets Sustain Planned Missions as Price Sensitivity Endures
Retail E-Commerce Gains Traction through Full Basket Missions
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!