Overall, sugar confectionery saw a decline in retail volume and current value sales in 2020, due to the impact of Coronavirus (COVID-19). While a return to normalisation is seeing a rebound in retail volume and current value sales in 2021, growth is set to be modest as restrictions remain in place.
The offer of packaged sugar confectionery has increased, with candy bags driving sales. This has provided a boost to retail value sales, since packaged candy is more expensive than pick ‘n’ mix, and volume sales as convenience informs a demand for larger packs.
The decline across a number of sugar confectionery categories in 2020 was primarily the result of the high share of pick ‘n’ mix in terms of sales. In addition, the negative effect on certain categories like boiled sweets and liquorice has been enhanced by several specialist stores offering these types of sugar confectionery.
Sugar confectionery is not expected to return to 2019 retail volume or value (2021 constant prices) sales levels before the end of the forecast period. However, 2021 is projected to see growth as pick ‘n’ mix sales improve, while more home centred lifestyles continue to support a demand for packaged products.
Sugar confectionery continues to struggle against the very strong health and premiumisation/indulgence trends in Sweden. These trends have a strong negative impact on sugar confectionery.
Reduced sugar confectionery is unlikely to attract new consumers, but may retain existing ones. While HW varieties are predicted to have a ceiling in terms of appeal in sugar confectionery, players are responding to the strong health trend with new varieties.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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