Sugar confectionery is not expected to return to 2019 retail volume or value (at constant 2022 prices) sales levels before the end of the forecast period. Indeed, sugar confectionery is likely to record a decline in retail value (at constant 2022 prices) and volume sales over the entire forecast period, continuing the downward trend that was experienced before the pandemic.
Sugar confectionery is anticipated to continue to struggle against the powerful health and premiumisation/indulgence trends in Sweden. These trends have a negative impact on sugar confectionery as such products are generally perceived as being unhealthy and not particularly indulgent, especially when compared with some alternatives, such as linseed chips, nuts or ‘nature’s candy’ (processed fruit snacks).
The very strong health and premiumisation/indulgence trends in Sweden is predicted to continue affecting sugar confectionery negatively during the forecast period. Such products are considered neither healthy nor indulgent, especially in relation to some alternatives such as chocolate confectionery and ice cream.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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