After seeing a slight rebound in 2022, overall sugar confectionery is expected to continue its growth trend in both retail volume and current value terms over the forecast period. More than half of sales of sugar confectionery are in fact accounted for by pastilles, gums, jellies and chews in South Korea.
The sugar-free concept may gain traction in sugar confectionery in South Korea over the forecast period. In general, better-for-you claims have failed previously in the market, due to their low palatability, as the majority of consumers value the superior taste of full-sugar products.
Two categories, standard mints and medicated confectionery, fulfil a similar consumer need as oral refreshment. While gum was traditionally consumed for the same purpose, due to growing concerns that repetitive chewing of gum can negatively affect the jawline, the demand for replacement products has been increasing, especially amongst those in their 20s and 30s, who tend to be more concerned about such a negative impact.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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