Having declined for six years in a row, there will be a modest increase in retail volume sales of sugar confectionery during 2021, as the threat posed by the pandemic begins to fade and consumers spend less time at home. Even before the onset of the pandemic, demand for sugar confectionery in Egypt had been weak due difficult economic conditions, most notably a spike in consumer price inflation.
Production is mainly dominated by local players, who are able to offer lower prices due in part to government attempts to shore up domestic industry by increasing import tariffs. As a result, imported products take a de facto premium position.
E-commerce emerged as a small but significant distribution channel for sugar confectionery during 2020. With consumers spending more time at home during the year, they shopping online in growing numbers.
There will be modest growth in retail current value sales of sugar confectionery during the forecast period as a whole. Demand will be supported by an anticipated post-pandemic economic rebound.
While e-commerce will see its retail value share decline in sugar confectionery during 2021, it has significant potential for growth during the forecast period as a whole. Egypt is urbanising rapidly, and its urban consumers are increasingly demanding convenience.
Sugar confectionery in Egypt is almost wholly a mass proposition, driven by volumes. But an improving economic environment during the forecast period could see more domestic manufacturers launch premium brands.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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