Executive Summary

Aug 2019
PROSPECTS
Players struggle owing to great reliance on imports following currency devaluation

Sugar confectionery is mainly dominated by local producers; however, these were heavily impacted by devaluation of the Egyptian pound. The devaluation left them no room for investment in new product developments.

The seasonal factor still plays a key role in sales

Sales of sugar confectionery products, such as boiled sweets and lollipops, are very seasonal. The high season for lollipops is from August to April, covering the school months.

Pastilles, gums, jellies and chews help prevent overall decline

Pastilles, gums, jellies and chews achieved the highest retail volume growth in 2019 while many other sugar confectionery categories posted declines. These sweets were increasingly preferred by consumers due to the wide variety of flavours in addition to good availability through all channels and a price range that caters to many.

COMPETITIVE LANDSCAPE
Sima looks to expand its capacity, while Haribo keeps sweets affordable

Sima the sales leader for lollipops and a high-ranking brand in boiled sweets is considering adding two new production lines to increase its capacity to serve both local and export markets. Its owner, Sima Food Industries Group remains the biggest player within lollipops, but it mainly focuses on traditional trade channels.

A niche may exist for vegetarian-friendly Katjes jellies to exploit

Sales of jellies are mainly dominated by Haribo products. Haribo has managed to widen its distribution through offering small packs, allowing them to be sold through kiosks and other traditional channels; however, in 2018 there was the introduction of the German brand Katjes.

Mimix’s wide offering is quickly winning young fans

Mimix by Edita Food Industries SAE is performing well across a range of sugar confectionery, including boiled sweets, lollipops, pastilles, gums, jellies and chews, and toffees, caramels and nougat. The brand’s availability is increasing, which is showcasing its attractive packaging to a larger audience, especially young consumers.

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Sugar Confectionery in Egypt

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Egypt market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Egypt?
  • What are the major brands in Egypt?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Egypt - Category analysis

HEADLINES

PROSPECTS

Players struggle owing to great reliance on imports following currency devaluation
The seasonal factor still plays a key role in sales
Pastilles, gums, jellies and chews help prevent overall decline

COMPETITIVE LANDSCAPE

Sima looks to expand its capacity, while Haribo keeps sweets affordable
A niche may exist for vegetarian-friendly Katjes jellies to exploit
Mimix’s wide offering is quickly winning young fans
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Egypt - Industry Overview

EXECUTIVE SUMMARY

Harsh economic conditions continue to cast a shadow over packaged food
Volume sales bounce back as consumers adjust to the new reality
Steep unit price rises for imported products lead to a revival of local production
Traditional channels continue to dominate as growth in modern grocery retailers stalls
The industry performance likely to depend on the state of the Egyptian economy

FOODSERVICE

Sales to Foodservice
Strong growth in foodservice results in foodservice value sales outperforming retail volume sales
Foodservice supply operations become more of a focus for key packaged food players
Economic recovery, the accelerating pace of life and growth in inbound tourism set to support foodservice growth
Consumer Foodservice
Boom in full-service restaurants linked to rising inbound tourism flows
Social media becomes an important emotional method for consumer foodservice companies
Middle Eastern cuisine remains dominant across consumer foodservice

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources