Sugar confectionery is mainly dominated by local producers; however, these were heavily impacted by devaluation of the Egyptian pound. The devaluation left them no room for investment in new product developments.
Sales of sugar confectionery products, such as boiled sweets and lollipops, are very seasonal. The high season for lollipops is from August to April, covering the school months.
Pastilles, gums, jellies and chews achieved the highest retail volume growth in 2019 while many other sugar confectionery categories posted declines. These sweets were increasingly preferred by consumers due to the wide variety of flavours in addition to good availability through all channels and a price range that caters to many.
Sima the sales leader for lollipops and a high-ranking brand in boiled sweets is considering adding two new production lines to increase its capacity to serve both local and export markets. Its owner, Sima Food Industries Group remains the biggest player within lollipops, but it mainly focuses on traditional trade channels.
Sales of jellies are mainly dominated by Haribo products. Haribo has managed to widen its distribution through offering small packs, allowing them to be sold through kiosks and other traditional channels; however, in 2018 there was the introduction of the German brand Katjes.
Mimix by Edita Food Industries SAE is performing well across a range of sugar confectionery, including boiled sweets, lollipops, pastilles, gums, jellies and chews, and toffees, caramels and nougat. The brand’s availability is increasing, which is showcasing its attractive packaging to a larger audience, especially young consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Egypt with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sugar confectionery industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sugar confectionery in Egypt market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.