There will be moderate growth in retail volume sales of sugar confectionery during the forecast period. This will be supported by a more stable economic environment, particularly in terms of inflation, in addition to strong population expansion and urbanisation.
The retail value share of e-commerce in sugar confectionery more than doubled during 2022 (albeit from a fairly modest base), and it has potential for further growth during the forecast period. Egypt is urbanising rapidly, and its urban consumers are increasingly demanding convenience.
Sugar confectionery in Egypt is almost wholly a mass proposition, driven by volumes, but an improving economic environment during the forecast period could see more domestic manufacturers launch premium brands. In particular, other sugar confectionery, which consists in large part of halawa, could benefit from gourmet positioning, as well as the ease with which premium ingredients such as pistachios or other nuts can be added to it.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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