Executive Summary

Aug 2019
PROSPECTS
Despite a lack of new launches, boiled sweets maintains its lead

Sugar confectionery saw only slow growth in retail volume terms in 2019, as it suffered less from the crisis than chocolate, so saw less of a rebound. Boiled sweets remained the largest category in both volume and value terms in 2019, due to the low price of these products in Ukraine and the long consumption tradition.

Wide portfolios of products and prices boost growth in halva and zefir

Other sugar confectionery saw the most dynamic retail current value growth in 2019, and this trend is expected to continue in the forecast period. Such products are available in all price segments, and a wide product portfolio is offered to meet the demands of different target groups.

Growth for pastilles, gums, jellies and chews due to new chocolate confectionery law

Pastilles is the least popular sugar confectionery amongst similar products, such as gums, jellies and chews. This product type is mainly produced by independent companies or private entrepreneurs, which usually sell such products via traditional retailers or the internet.

COMPETITIVE LANDSCAPE
New product development helps Roshen Kondyterska Korporatsia maintain its lead

Roshen Kondyterska Korporatsia was the clear leader in both sugar and chocolate confectionery in value terms in 2019. The company’s portfolio includes legacy products, as well unique sugar sweets such as boiled sweets Fizzy Boom, with a fizzy powder filling, which is exclusive to the Ukrainian market.

Zhako’s focus on zefir creates a positive consumer perception

Zhako was second in sugar confectionery in value terms in 2019. It is expanding its presence in modern trade channels, and therefore saw sales and share growth in this year.

Private label remains niche but expected to grow

Private label had a modest presence in sugar confectionery in Ukraine in value terms in 2019, due to the relatively low unit price of branded products in comparison with chocolate confectionery. The other reason for its low presence within sugar confectionery is bulk sales of sugar sweets through all retail channels.

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Sugar Confectionery in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Ukraine?
  • What are the major brands in Ukraine?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Ukraine - Category analysis

HEADLINES

PROSPECTS

Despite a lack of new launches, boiled sweets maintains its lead
Wide portfolios of products and prices boost growth in halva and zefir
Growth for pastilles, gums, jellies and chews due to new chocolate confectionery law

COMPETITIVE LANDSCAPE

New product development helps Roshen Kondyterska Korporatsia maintain its lead
Zhako’s focus on zefir creates a positive consumer perception
Private label remains niche but expected to grow
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Packaged food in Ukraine continues its recovery after the volume downturn in 2014-2017
Health and wellness, convenience, small pack sizes among the key trends
Domestic players and locally manufactured products account for more than half of sales
Modern retail is the most popular retail channel
Packaged food set to see positive growth in volume and value sales

FOODSERVICE

Sales to Foodservice
Healthy products among the fastest-growing categories in foodservice
Foodservice supply is not developed
Powder milk struggling in both retail and foodservice
Consumer Foodservice
Number of foodservice outlets increases in 2018
Increasing popularity of street food format in Ukraine
Retail unpackaged ready meals compete with foodservice

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources