Ingredients of sugar confectionery and sweet biscuits saw a large price increase at the end of 2020 which pushed prices up for these categories in 2021. These price increases were due to a poor wheat harvest, of which Ukraine is a large exporter, resulting in a deficit which led to an increase in prices on the local market of flour, with prices increasing by approximately 40% in 2020.
Medicated confectionery continues to see a decrease in retail sales volumes during 2021 due to consumers shifting from medicated confectionery to power mints. Mintex+ in particular is gaining ground and is now the number one ranked power mint with most of the value share, although the company’s value share will decrease slightly in 2021.
Local player Roshen Kondyterska Korporatsia continues its dominance of sugar confectionery in 2021, although it will see its value share decrease. The company remains the leader due to its wide product portfolio which includes legacy products, as well unique sugar sweets such as boiled sweets Fizzy Boom, with a fizzy powder filling, which is exclusive to the Ukrainian market.
Pastilles, gums, jellies and chews is set to see retail value sales growth at constant 2021 prices during the forecast period. The pastilles, gums, jellies and chews category is likely to see further fragmentation with Roshen Kondyterska Korporatsia’s dominating value share predicted to decline further as a result of the Turkish manufacturer Kervan Gida with its brand Bebeto launching in the local market at one of the largest modern grocery retailers, ATB-market.
Standard mints are expected to perform well over the forecast period with this category likely to see the highest constant retail value sales growth, supported by novelties like sugar-free Halls mini mints, new flavours in Tic Tac as well as limited editions. In Ukraine standard mints are generally perceived as being and consumed in the same manner as boiled sweets but with the additional benefit of breath refreshment.
Other sugar confectionery is predicted to see positive constant retail value sales growth during the forecast period, driven by zefir (marshmallow-type sweets) innovations. For example, Zhako TOV launched individually wrapped zefirs with a raspberry filling at the end of the review period and the product can be used for sharing or as an on-the go snack for children.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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