Sugar confectionery saw only slow growth in retail volume terms in 2019, as it suffered less from the crisis than chocolate, so saw less of a rebound. Boiled sweets remained the largest category in both volume and value terms in 2019, due to the low price of these products in Ukraine and the long consumption tradition.
Other sugar confectionery saw the most dynamic retail current value growth in 2019, and this trend is expected to continue in the forecast period. Such products are available in all price segments, and a wide product portfolio is offered to meet the demands of different target groups.
Pastilles is the least popular sugar confectionery amongst similar products, such as gums, jellies and chews. This product type is mainly produced by independent companies or private entrepreneurs, which usually sell such products via traditional retailers or the internet.
Roshen Kondyterska Korporatsia was the clear leader in both sugar and chocolate confectionery in value terms in 2019. The company’s portfolio includes legacy products, as well unique sugar sweets such as boiled sweets Fizzy Boom, with a fizzy powder filling, which is exclusive to the Ukrainian market.
Zhako was second in sugar confectionery in value terms in 2019. It is expanding its presence in modern trade channels, and therefore saw sales and share growth in this year.
Private label had a modest presence in sugar confectionery in Ukraine in value terms in 2019, due to the relatively low unit price of branded products in comparison with chocolate confectionery. The other reason for its low presence within sugar confectionery is bulk sales of sugar sweets through all retail channels.
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This industry report originates from Passport, our Packaged Food market research database.