Competitive Landscape
Roshen Leverages Innovation to Extend Lead as Rivals Compete on Value
Sugar confectionery in Ukraine remains highly concentrated, with Roshen holding a dominant position and strengthening its lead over the five-year period to 2026. In 2026, Roshen controls 56% of retail value share, up from 53% in 2021, indicating a trend towards greater concentration.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Ukraine?
- Which are the leading brands in Sugar Confectionery in Ukraine?
- How are products distributed in Sugar Confectionery in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Ukraine - Category analysis
Key Data Insights
Sugar Confectionery Summary
Volume Sales Recover, While Value Sales Show Growth
Boiled Sweets Maintain Dominance as Gummies and Jellies Accelerate
Roshen Sparks Texture Innovation and Rivalry
Manufacturers to Drive Affordability with New Pack Strategies
Hybrid Textures and Multi-Layered Sweets Attract Younger Consumers
Roshen Leverages Innovation to Extend Lead as Rivals Compete on Value
Atb-Market and Silpo Expand Private Labels to Challenge Brands
Rozetka and Maudau Build Digital Presence with Impulse Packs
Roshen Drives Texture Shift as Playful Marshmallows Attract Younger Shoppers
Private Labels and Hybrid Products Intensify Competition
Snacks in Ukraine - Industry Overview
2026 Developments
Key Data Insights
Value Growth Makes up for Uneven Volume Recovery
Snacking as a Staple Boosts Daily Consumption
Brands Capture Adventurous Palates with Global Flavours
Robust Growth Forecast as Consumer Expenditure on Food Recovers
Brands Attract Adventurous Shoppers with Bold Global Flavours
Manufacturers Set to Invest in Premiumisation and Consumer Engagement
Roshen Leverages Innovation to Widen Its Leadership as Rivals Rebuild
Proximity Leads Supermarkets to Dominate
Rozetka and Glovo Fuel Online Growth
Retailers and Brands Drive Home-Focused Consumption and Impulse Buying
Chipster Reinvents Spicy Snacking with Asian-Inspired Launches
Roshen Expands Snack Occasions with Dessert-Inspired Hybrids
Lasunka and Rud Drive Premiumisation through Cross-Category Textures
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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