Retail volume sales of sugar confectionery look set to increase steadily throughout the forecast period, with growth projected to surpass that recorded during the review period. While an anticipated reduction in inflation and gradual improvements in purchasing power should help to lift overall demand in the short-to-medium term, the primary driver of consumption will continue to be the youthful demographic profile of Cameroon, where around 41% of the population were under 14 years of age as of 2023.
Given the fragmented competitive environment, over the forecast period sugar confectionery manufacturers will continue to try to capture the attention of Cameroonians and improve brand visibility on crowded retail shelves by frequently updating packaging. Among companies with a longstanding presence in the category – such as Tiger Brands and OK Foods – one popular strategy in this regard is likely to remain the use of retro branding and packaging designs that tap into consumer nostalgia by evoking the history and heritage of their products.
While the outlook for sugar confectionery over the forecast period is generally bright, volume growth potential is likely to be constrained by rising health awareness among Cameroonians. Having recently been reinforced by the experience of the pandemic, this trend is making consumers – especially parents of young children – more conscious of how a high sugar intake can be a significant contributory factor in the development of obesity, diabetes, tooth decay and other problems.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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