With a brand portfolio incorporating well-established and popular sugar confectionery brands, alongside strong distribution, sales and marketing capabilities, Mondelez is expected to continue to compete closely with category leader Nestlé (Allen's) over the forecast period, predominantly through its brand The Natural Confectionery Co. Despite sugar confectionery being one of the more heavily segmented categories, Mondelez’s size and scale can serve as a key strategic advantage for the company over the forecast period.
Chupa Chups is likely to maintain its dominance of lollipops in Australia with a strong market presence and shelf space in major retailers, including supermarkets. Chupa Chups special limited editions help stir curiosity in the brand as well as consolidating loyalty amongst existing consumers with interesting collaborations and exciting collections.
The recovery of out-of-home mobility is driving demand for smaller packaging as the pandemic has highlighted the negative effects of sugar consumption on health, with studies claiming that consumers with obesity and diabetes are likely to be more vulnerable to the virus. Demand for medicated confectionery remained stable at the end of the review period due to its specific positioning to ease sore throats.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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