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Country Report

Sugar confectionery in

Sugar Confectionery in Estonia

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Kalev AS continues to increases its share, cementing position as sugar confectionery leader

Kalev AS has strong brand product lines in the category such as Kiss-Kiss, Caramel in various flavours, and Drakoon. One key reason for the company’s popularity is the affordability of its brands, offering reliable and trusted quality at low prices.

Retail volume returns to growth in 2020 due to lockdown snacking, despite drop in retail value sales

While current retail value sales of sugar confectionery are expected to decrease in 2020, volume sales are expected to grow. This increase in popularity is linked to is linked to the COVID-19 lockdown restrictions in Estonia, which forced the population to remain at home.

Health is becoming an increasingly important consideration for consumers of sugar confectionery

As consumers become increasingly aware of the health risks associated with high sugar consumption, sugar confectionery companies are being forced to adapt their strategies. The National Institute for Health Development and the Ministry of Social Affairs have developed multiple social media campaigns about diabetes and awareness of the disease, and one major prevention factor was reducing sugar consumption.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Estonia?
What are the major brands in Estonia?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Kalev AS continues to increases its share, cementing position as sugar confectionery leader

Retail volume returns to growth in 2020 due to lockdown snacking, despite drop in retail value sales

Health is becoming an increasingly important consideration for consumers of sugar confectionery

RECOVERY AND OPPORTUNITIES

Cheaper, more established brands likely see growth in face of recession, while premium sugar confectionery brands may struggle in the short term

Health is likely to continue to be an important factor in sugar confectionery, particularly in the longer term

E-commerce is currently negligible but is likely to benefit from distinctive and personalised options

CATEGORY DATA

Summary 1 Other Sugar Confectionery by Product Type: 2020
Table 1 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 2 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 8 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Foodservice adapts with takeaway and delivery services
Drop in tourism due to COVID-19 travel bans and infection fears hit Estonian foodservice hard
Ban on public events and closure of entertainment venues is also bad news for foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sugar Confectionery in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Kalev AS continues to increases its share, cementing position as sugar confectionery leader

Retail volume returns to growth in 2020 due to lockdown snacking, despite drop in retail value sales

Health is becoming an increasingly important consideration for consumers of sugar confectionery

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Sugar Confectionery in Estonia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Kalev AS continues to increases its share, cementing position as sugar confectionery leader

Retail volume returns to growth in 2020 due to lockdown snacking, despite drop in retail value sales

Health is becoming an increasingly important consideration for consumers of sugar confectionery

RECOVERY AND OPPORTUNITIES

Cheaper, more established brands likely see growth in face of recession, while premium sugar confectionery brands may struggle in the short term

Health is likely to continue to be an important factor in sugar confectionery, particularly in the longer term

E-commerce is currently negligible but is likely to benefit from distinctive and personalised options

CATEGORY DATA

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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