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Country Report

Sugar confectionery in

Sugar Confectionery in Estonia

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing awareness of the need for reduced sugar in one’s diet is causing demand for sugar confectionery to fall

In volume sales terms, sugar confectionery is slowing down due to two major factors: it is being challenged by chocolate confectionery and it has reached peak maturity. The National Institute for Health Development and the Ministry of Social Affairs have developed multiple social media campaigns about diabetes and awareness of the disease, and one major prevention factor was reducing sugar consumption.

Premium and exclusive offerings could provide the differentiation sugar confectionery needs

Sugar confectionery has potential for premium, gourmet, exclusive and hand-made production niches, especially among small businesses. As small family businesses gain strong success in Estonia in various food and drinks areas, sugar confectionery could gain a certain share with exclusive luxury products, either imported or locally produced.

Internet retailing is currently negligible but is predicted to emerge as competition to cater for gifting occasions intensifies

Internet retailing sales in Estonian sugar confectionery are currently unimportant for bigger producers, with supermarkets and hypermarkets dominating distribution. However, online sales growth is expected in the forecast period, although sugar confectionery is an impulse-driven category, with the exception of medicated confectionery.

COMPETITIVE LANDSCAPE

Kalev AS leads, boosted by memorable competitions, while category fragmentation may favour niche and novel products

Kalev AS has strong brand product lines in the category such as Kiss-Kiss, Caramel in various flavours, and Drakoon. The manufacturer is very active in advertising and exploiting the potential of digital marketing and social media.

New, organic jelly candy may inspire producers to carve out new growth opportunities

With high per capita annual consumption, the category naturally seems to have little space for growth and most categories are saturated. However, even with these limitations and maturity, some producers are ambitious enough to try and find a new path.

The Haribo brand leads sales thanks to high consumer recognition and popularity among children

Haribo GmbH & Co KG is the second-leading competitor in the category in terms of retail value share and has an established position in the country with the Haribo brand, which leads overall sales. Although the Haribo brand is not actively promoted like it used to be, its recognition is still very high and not just among minors, who are the primary consumer group.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Estonia?
What are the major brands in Estonia?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Estonia - Category analysis

HEADLINES

PROSPECTS

Growing awareness of the need for reduced sugar in one’s diet is causing demand for sugar confectionery to fall

Premium and exclusive offerings could provide the differentiation sugar confectionery needs

Internet retailing is currently negligible but is predicted to emerge as competition to cater for gifting occasions intensifies

COMPETITIVE LANDSCAPE

Kalev AS leads, boosted by memorable competitions, while category fragmentation may favour niche and novel products

New, organic jelly candy may inspire producers to carve out new growth opportunities

The Haribo brand leads sales thanks to high consumer recognition and popularity among children

Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sugar Confectionery in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing awareness of the need for reduced sugar in one’s diet is causing demand for sugar confectionery to fall

Premium and exclusive offerings could provide the differentiation sugar confectionery needs

Internet retailing is currently negligible but is predicted to emerge as competition to cater for gifting occasions intensifies

COMPETITIVE LANDSCAPE

Kalev AS leads, boosted by memorable competitions, while category fragmentation may favour niche and novel products

New, organic jelly candy may inspire producers to carve out new growth opportunities

The Haribo brand leads sales thanks to high consumer recognition and popularity among children

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Sugar Confectionery in Estonia - Category analysis

HEADLINES

PROSPECTS

Growing awareness of the need for reduced sugar in one’s diet is causing demand for sugar confectionery to fall

Premium and exclusive offerings could provide the differentiation sugar confectionery needs

Internet retailing is currently negligible but is predicted to emerge as competition to cater for gifting occasions intensifies

COMPETITIVE LANDSCAPE

Kalev AS leads, boosted by memorable competitions, while category fragmentation may favour niche and novel products

New, organic jelly candy may inspire producers to carve out new growth opportunities

The Haribo brand leads sales thanks to high consumer recognition and popularity among children

CATEGORY DATA

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

FOODSERVICE

Sales to Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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