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Country Report

Sugar confectionery in

Sugar Confectionery in Estonia

18 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar consumption concerns and chocolate rivalry slows sugar confectionary

Sugar confectionery is expected to slow down due to two major factors: it is challenged by chocolate confectionery and it reached peak maturity. The National Institute for Health Development and the Ministry of Social Affairs developed multiple social media campaigns about diabetes and awareness of the disease, and one major prevention factor was sugar consumption.

Saturation and maturity inspires innovative developments and launches

With around 2kg per capita annual consumption the category naturally seems to have little space for growth and most categories are saturated. However, even with these limitations and maturity, some producers are ambitious enough to try and find a new path.

Potential for hand-made and wellness sugar confectionery

Sugar confectionery has potential for premium, gourmet, exclusive and hand-made production niches, especially among small businesses. As small family businesses gain strong success in Estonia in various food and drinks areas, sugar confectionery could gain a certain share with exclusive luxury products, either imported or locally produced.

COMPETITIVE LANDSCAPE

Kalev AS outperforms its competitors in the category

Kalev AS has strong brand product lines in the category such as Kiss Kiss, Caramel in various flavours, and Drakoon. The manufacturer is very active in advertising and exploiting the potential of digital marketing and social media.

Haribo maintains second place but its future performance could be at risk

Haribo is the second competitor in the category in terms of retail value share and has an established position in the country with the brand of the same name. Although the Haribo brand is not actively promoted like it used to be, its recognition is still very high and not just among minors who are the primary consumer targets.

Stagnant category has little appeal for newcomers

With limited value growth opportunities at mass level in a small saturated category, sugar confectionery is expected to remain fragmented over the forecast period and to further give an edge to small local manufacturers that develop niche alternative products.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Estonia?
What are the major brands in Estonia?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Estonia - Category analysis

HEADLINES

PROSPECTS

Sugar consumption concerns and chocolate rivalry slows sugar confectionary

Saturation and maturity inspires innovative developments and launches

Potential for hand-made and wellness sugar confectionery

COMPETITIVE LANDSCAPE

Kalev AS outperforms its competitors in the category

Haribo maintains second place but its future performance could be at risk

Stagnant category has little appeal for newcomers

Summary 1 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

Increase in living standards supports the development of packaged food

Increased consumer purchasing power supports manufacturers

Successful players follow the trends

Competition remains intense among grocery chains

Positive outlook for the economy to support sales

FOODSERVICE

Sales to Foodservice

Changes in consumer habits also impact foodservice suppliers
Sanitex and Kaupmees continue to lead
Importance of the as-cheap-as-possible strategy diminishes

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar consumption concerns and chocolate rivalry slows sugar confectionary

Saturation and maturity inspires innovative developments and launches

Potential for hand-made and wellness sugar confectionery

COMPETITIVE LANDSCAPE

Kalev AS outperforms its competitors in the category

Haribo maintains second place but its future performance could be at risk

Stagnant category has little appeal for newcomers

Samples

Overview

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Table of Contents

Sugar Confectionery in Estonia - Category analysis

HEADLINES

PROSPECTS

Sugar consumption concerns and chocolate rivalry slows sugar confectionary

Saturation and maturity inspires innovative developments and launches

Potential for hand-made and wellness sugar confectionery

COMPETITIVE LANDSCAPE

Kalev AS outperforms its competitors in the category

Haribo maintains second place but its future performance could be at risk

Stagnant category has little appeal for newcomers

CATEGORY DATA

Packaged Food in Estonia - Industry Overview

EXECUTIVE SUMMARY

Increase in living standards supports the development of packaged food

Increased consumer purchasing power supports manufacturers

Successful players follow the trends

Competition remains intense among grocery chains

Positive outlook for the economy to support sales

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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