Power mints and standard mints will demonstrate the fastest volume growth over the forecast period, due to their multi-functional perceived benefits including helping with a sore throat, cough and as a breath freshener. Consumers are also switching from boiled sweets, which have a negative health perception due to high sugar content, to power mints.
Liquorice is predicted to see the second-fastest volume growth over the forecast period, due to its perceived health properties. The sweet has some natural properties and Estonians believe that liquorice prevents virus illnesses and supports their immune system.
Volume sales of gummies, jellies and chews is expected to grow at the expense of pastilles as manufacturers bring new tastes creations to end consumers in the former. There is also increasing demand from confectioners who use gummies, jellies and chews as decorations on cakes and other products.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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