Sugar confectionery is tarnished with a somewhat bad reputation in Bosnia and Herzegovina, as the link between sugar and poor health is becoming more widely understood. The category is set to decline moderately in retail volume terms, but should achieve modest current value growth.
On balance, health and wellness trends are set to continue to have a negative impact on total consumption of sugar confectionery products in Bosnia and Herzegovina. Consumers, especially the most health-conscious ones, will increasingly focus on new product alternatives and snacks which contain less calories and less sugar, despite the growing bad reputation of some of the artificial sweeteners, particularly aspartame.
Medicated confectionery products will increasingly be viewed as more beneficial to consumers’ health and will attract more consumers based on its functional properties. With concerns about obesity, diabetes and other diet-related health problems on the rise in Bosnia and Herzegovina, the perception of medicated confectionery as a healthier choice should continue to support growth in retail volume and current value sales over the forecast period.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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