Executive Summary

Jul 2018
PROSPECTS
Consumers also look for healthier variants within sugar confectionery

As in other packaged food categories, sugar confectionery saw growing demand for healthier products in line with rising health-consciousness among consumers, with natural ingredients and fortification being among the key areas of development in 2018. Thus, the brand Verbena expanded its product portfolio in the area of sugar-free confectionery and launched a new product with Eucalyptus and Menthol flavour, containing vitamin C.

Competition pushes flavour and packaging innovations

Due to strong competition via a wide range of products within sugar confectionery, as well as competition from other snack categories, several category players introduced existing products in new flavours and/or limited-edition variants to gain interest in their products. A good example is Ferrero, which offers its Tic Tac mints in special fruit flavours from time to time, in addition to its traditional mint-flavoured product variant.

Category is less affected by economy products, while producers still struggle to boost prices

Although sugar confectionery is less affected by the presence of economy brands in Hungary compared to other snack or packaged food categories, sugar confectionery recorded only modest price growth in 2018. This trend is expected to continue over the forecast period, which is due to a large number of consumers remaining price-sensitive despite favourable economic conditions projected for the short term.

COMPETITIVE LANDSCAPE
Well-known international producers remain key players

International manufacturers of sugar confectionery remained the key category players within sugar confectionery in Hungary over the review period. Ferrero Magyarország held the leading value share in 2018, which was thanks to its popular Tic Tac mint brand.

International brands to continue to be popular

Haribo Hungária was also among the leading players over the review period, which was thanks to the success of pastilles, gums, jellies and chews in Hungary. In addition, frequent promotions as well as new product launches, such as Tic Tac Mixers from Ferrero Magyarország offering a flavour-changing experience from cherry to coke and from coconut to pineapple, or Haribo’s new Milchbären and Fruitmania Berry products.

Local players may challenge international firms

Locally owned companies, especially some established towards the end of the review period, such as Chocco Garden and Happy Chocolates Factory among others, which primarily produce chocolate confectionery products, may also decide to enter sugar confectionery in the future to boost their competitiveness, expand their product portfolios and also to increase the visibility of their brands. Possible new category entries may lead to investments resulting in the launch of products with healthy features in the wave of growing health-consciousness.

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Sugar Confectionery in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Hungary?
  • What are the major brands in Hungary?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Consumer willingness to spend more and innovation boost packaged food
Consumers more conscious of quality and ingredients
Competition remains intense, with domestic players enjoying support from the government
Distribution channels focus on improving consumer loyalty and environmental issues
Growth of packaged food sales likely to slow over the forecast period

FOODSERVICE

Sales to Foodservice
Sales to foodservice supported by growth in the number of foodservice outlets
Healthy edible oils perform well
Bulk food products hamper packaged food sales to foodservice
Consumer Foodservice
Number of foodservice outlets expands in 2018 for the first time in the review period
Foodservice outlets continue to record value growth
McDonald’s focuses on health and wellness trends, whilst expanding the number of employees to remain leader
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources