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Country Report

Sugar confectionery in

Sugar Confectionery in Hungary

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Prices set to increase further with rising public health tax

The public health tax (or “crisps tax” or “fat tax”) in Hungary is being further increased in 2019 which will result in another rise in unit prices. The tax was introduced to the country in 2011 in an attempt to reduce the consumption of non-essential packaged foods that were deemed to be too high in sugar, fat and salt, with the end consumer paying through higher prices on the products they purchased including sugar confectionery.

Players looks to reduce sugar content of their products

The rising health awareness in the country in addition to the public health tax on sugar confectionery deemed too high in sugar, has encouraged players to offer an increasing number of products with reduced sugar or sugar free content, not only as a way to avoid having extra tax added to their confectionery which can impact sales amongst lower-income consumers and may push them to choose healthier snack options outside of the category such as dried fruit, but also to appease the concerns of parents who are more likely to choose reduced sugar variants for their children. In addition, they are searching for healthier ingredients that may be included in the products such as medicated confectionery Verbena, which offers sugar-free confectionery in addition to vitamin C with Eucalyptus and Menthol flavour.

Healthier aspects of medicated confectionery appeal to consumers

Players present in mints and medicated confectionery, with a high presence of multinationals, are the most active in their communication strategies, with the latter in particular able to promote their “healthier” aspects with sugar free variants and their innovation in flavours. Medicated confectionery brands such as Ricola can advertise their use of certain herbs as a key ingredient which gains consumers’ attention, especially those who are more concerned about health and wellness and want to reduce their sugar intake.

COMPETITIVE LANDSCAPE

Multinationals lead fragmented competitive landscape

The fairly fragmented category of sugar confectionery continued to be led by multinational players led by Ferrero Magyarország Kft with its popular Tic Tac brand, Mondelez Hungária Kft with Halls medicated confectionery and Haribo Hungária Kft. The remainder of the category is comprised of a number of smaller brands in addition to private label lines offered by popular modern grocery retailers such as Coop, Spar, Lidl and Aldi.

Aldi launches vegan jellies to enter health and wellness space

Already present in toffees, caramels and nougat with an ongoing strong performance, Aldi launched a new range of fruit gummies in February 2019 to enter the health and wellness space, with a vegan range called Sweet Land. The new range does not include ingredients from any animal source, is free from enhancers, preservatives and artificial colourants and does not use palm oil in its production.

Branded sugar confectionery amongst strongest performers

While private label continues to offer local consumers a range of affordable sugar confectionery, it did not perform as well as its branded counterparts, with Hungarians appreciating well-known multinational names. Haribo Hungária continued to gain value share in 2019 due to the ongoing strong performance of its second-ranked Haribo brand, and the success of pastilles, gums, jellies and chews in Hungary, while its lollipop brand Maoam continued to gain share and record strong value sales growth.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Hungary?
What are the major brands in Hungary?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Hungary - Category analysis

HEADLINES

PROSPECTS

Prices set to increase further with rising public health tax

Players looks to reduce sugar content of their products

Healthier aspects of medicated confectionery appeal to consumers

COMPETITIVE LANDSCAPE

Multinationals lead fragmented competitive landscape

Aldi launches vegan jellies to enter health and wellness space

Branded sugar confectionery amongst strongest performers

Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Confident steps forward with slowly changing attitudes amongst consumers

Economic expansion coupled with positive consumer sentiment

No shortage of investments, but lack of willing labour force must be addressed

Discounters and internet retailing continue to pave the way forward

Positive outlook for packaged food, supported by rising consumer confidence to purchase products that offer greater specific value

FOODSERVICE

Sales to Foodservice

Steady growth of foodservice consumption
Mainstream and niche restaurants are both advancing rapidly
Local food from domestic ingredients with emphasis on quality

Consumer Foodservice

Hungarians are dining out more frequently while tourists want to experience good quality local cuisine
Prices, wages and costs
Polarising trends in independent and chained foodservice

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sugar Confectionery in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Prices set to increase further with rising public health tax

Players looks to reduce sugar content of their products

Healthier aspects of medicated confectionery appeal to consumers

COMPETITIVE LANDSCAPE

Multinationals lead fragmented competitive landscape

Aldi launches vegan jellies to enter health and wellness space

Branded sugar confectionery amongst strongest performers

Samples

Overview

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Table of Contents

Sugar Confectionery in Hungary - Category analysis

HEADLINES

PROSPECTS

Prices set to increase further with rising public health tax

Players looks to reduce sugar content of their products

Healthier aspects of medicated confectionery appeal to consumers

COMPETITIVE LANDSCAPE

Multinationals lead fragmented competitive landscape

Aldi launches vegan jellies to enter health and wellness space

Branded sugar confectionery amongst strongest performers

CATEGORY DATA

Packaged Food in Hungary - Industry Overview

EXECUTIVE SUMMARY

Confident steps forward with slowly changing attitudes amongst consumers

Economic expansion coupled with positive consumer sentiment

No shortage of investments, but lack of willing labour force must be addressed

Discounters and internet retailing continue to pave the way forward

Positive outlook for packaged food, supported by rising consumer confidence to purchase products that offer greater specific value

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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