The iconic confectionery giant Haribo (Haribo Hungária Kft) remains the leading player in the category. The brand benefits from large shelf spaces and is a well-known, trusted and loved brand for both adult and child consumers in Hungary.
Retailers are exploring opportunities within health and wellness orientated confectionery, as overall price increases have led to somewhat justify the more premium price points of such products. For example, the average unit price of normal jellies is HUF3,000-4,000 per kg, while health and wellness jellies cost around HUF6,000-9,000 per kg.
Lidl (Lidl Magyarorszag Kereskedelmi Bt) is the leading grocery chain in Hungary, with Lidl and other private discount chains being among the three most frequently mentioned retailers online. Furthermore, it is expected that private label brands will continue to grow over the forecast period, as consumers continue to reach for a sugar fix in order to soothe their anxiety and stress about lingering effects of COVID-19, price-sensitivity caused by high inflation, and the neighbouring Russia-Ukraine war.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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