Sugar confectionery is set to see only modest volume growth over the forecast period, as consumers become more health conscious. Boiled sweets, lollipops and other sugar confectionery are expected to record a decline in sales, due to the perception of these products as containing a large amount of sugar.
With local consumers becoming more health conscious, sugar-free confectionery will attract growing consumer interest, commensurate with increasing number of retailers which sell such products in the country. Fortified and functional sugar confectionery will also grow in popularity, as other companies follow the example of Storck Hungária Kft, which already offers several ranges of vitamin-enriched products, including Nimm2 and Smilegummi.
Iconic confectionery giant Haribo (Haribo Hungária Kft) will remain the leading player in sugar confectionery over the forecast period. The brand benefits from a large amount of shelf space in retail chains and is a well-known, well-loved and trusted brand amongst both Hungarian adults and children alike.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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