Despite further small increases in retail volume and value sales in the early forecast period, sugar confectionery is predicted to return quite quickly to its general downward trajectory Of the early-to-mid-review period. This is due to the growing health concerns around sugar consumption, and its association with obesity and diabetes, which make the body more vulnerable to other illnesses and diseases.
Public awareness of high child obesity rates is encouraging parents to try to reduce their children’s sugar intake by limiting their sugar confectionery purchases. At the same time, the birth rate is set to continue to fall, not least due to heightened economic uncertainty in the wake of COVID-19.
Innovation regarding functional products is expected to gain more attention in the short to medium term. In addition to classic mints, in standard or power versions, more companies are likely to focus on products enriched with minerals, vitamins and other functional ingredients.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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