Competitive Landscape
Perfetti Van Melle Srl Drives Growth with Brand Innovation and Engagement
Sugar confectionery in Italy remains moderately concentrated in 2026, with Perfetti Van Melle Italia Srl expected to account for 28% of retail value share. The next largest competitors, Sperlari Srl and Fida Spa, are set to hold 7% and 6% respectively, and no other manufacturer exceeds a 6% share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Italy?
- Which are the leading brands in Sugar Confectionery in Italy?
- How are products distributed in Sugar Confectionery in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Italy - Category analysis
Key Data Insights
Sugar Confectionery Summary
Brands Capitalise on Innovation to Attract Younger Buyers
Broad Appeal and Product Innovation Drive Gummies and Jellies to Fastest Growth
Brands to Boost Engagement through Health and Licensing
Retailers to Drive Consolidation and Efficiency with Exclusive Ranges and Digital Engagement
Perfetti Van Melle Srl Drives Growth with Brand Innovation and Engagement
Supermarkets Sustain Impulse-Driven Growth with Strategic Shelf Placement
Retail E-Commerce Captures Seasonal and Niche Gifting Occasions
Perfetti Van Melle Reshape Consumer Expectations with Health-Led Launches
Brand-Led Innovation Expands Occasions and Intensifies Competition
Snacks in Italy - Industry Overview
2026 Developments
Key Data Insights
Innovation and Daily Repositioning Drive Italian Snacks in 2026
Health, Quality and Everyday Relevance Drive Italy’S Snacking
Health, Wellness and Functional Snacking to Drive Repeat Purchases
Savoury Snacks Maintain Lead and Set to Outpace Rivals in Growth
Emotional Storytelling and Collaborations to Spark New Consumer Engagement
Ferrero Spa Strengthens Lead through Innovation and Emotional Appeal
Tonitto 1939 Captures Growth by Targeting Health and Innovation Niches
Specialist Ice Cream Divisions Reshape Competitive Dynamics
Supermarkets Leverage Proximity to Secure Leadership in Snack Sales
Online Channels Unlock Exploration but Remain Niche for Snacks
Shifting Foodservice and Retail Dynamic Fuelled by Cost Pressures and Social Occasions
Ciboci Embeds Functional Vegan Snacks into Daily Eating Habits
Noberasco Redefines Permissible Indulgence with Flavour-Focused Fruit Snacks
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!