Executive Summary

Aug 2019
PROSPECTS
Consumers opt for healthier variants within sugar confectionery

In Italy, when shopping for sugar confectionery, consumers are still choosing healthier options such as sugar-free and reduced sugar sweets. Hence, brands such as Ricola which are sugar-free are performing well amid the overall decline in sugar confectionery sales.

Players focus on adult consumers with organic and vegan offerings

With historically low birth rates in the country, some sugar confectionery players continue to target adults specifically rather than children. Italian sugar confectionery has experienced a spur in sales of organic boiled sweets thanks to natural/organic chains such as Natura Sì and Valle Bio increasing their sales penetration.

Brand extensions, competitions and licensing are key strategies when targeting children

Younger consumers and children are targeted by sugar confectionery players with marketing that uses social media and prize competitions. This consumer segment sustains sales for brands of sugar confectionery, despite most products not having a natural or healthy image, thanks to the common occurrence of parties and other celebratory activities among this age group where sugar confectionery is served or given as gifts.

COMPETITIVE LANDSCAPE
Leading player Perfetti Van Melle Italia achieves growth with sugar-free offerings

Perfetti Van Melle Italia Srl continued to lead sugar confectionery in 2019 and marginally increased its value share. It has a wide and diverse product portfolio with a variety of brands and focuses on regular new product development.

Tic Tac’s colourful new range pays off

Ferrero SpA’s refreshment of its Tic Tac brand of mints seems to have paid off with positive growth in value sales. The new image of Tic Tac with its brightly coloured packaging and interesting new flavours such as Tic Tac Breeze Lemon Balm, Tic Tac Breeze Liquorice and Tic Tac Breeze Aniseed, all with crystallised herbs and sugar-free, has made the product much more visible.

Private label gains traction via segmentation and offer of sugar-free products

Private label continues to increase its value share of sugar confectionery in Italy, aided by purchases by consumers who seek more economical sugar confectionery, especially that sold in discounters. However, within private label ranges, such as Selex, Coop, Carrefour and Lidl, increasing segmentation is observed, with more premium products also being included.

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Sugar Confectionery in Italy

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Italy market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Italy?
  • What are the major brands in Italy?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Italy - Category analysis

HEADLINES

PROSPECTS

Consumers opt for healthier variants within sugar confectionery
Players focus on adult consumers with organic and vegan offerings
Brand extensions, competitions and licensing are key strategies when targeting children

COMPETITIVE LANDSCAPE

Leading player Perfetti Van Melle Italia achieves growth with sugar-free offerings
Tic Tac’s colourful new range pays off
Private label gains traction via segmentation and offer of sugar-free products
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Italy - Industry Overview

EXECUTIVE SUMMARY

New technology highlights ethical sourcing and Italian-certified supply chain
Private label gains shelf space and popularity as price returns to centre stage
Start-ups add dynamism in a mature industry through innovative services and processes
Discounters extend their product offer and reach to challenge supermarkets
Value over volume growth expected as consumers become more sophisticated

FOODSERVICE

Sales to Foodservice
Packaged food players tailor products and services to better meet the needs and demands of foodservice
Companies promote the health and image benefits of higher-quality olive oil to restaurants
Producers use training programmes and chef partnerships to win over foodservice operators
Consumer Foodservice
Consumer foodservice recovers as improving range and quality attracts more consumers
Spread of chained foodservice operators is good news for sauces, dressings and condiments
Vegan and flexitarian trend fits with general move towards healthier and varied foodservice menus
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources