Competitive Landscape
Haribo Strengthens Lead as Challengers Grow through Innovation and Value
Sugar confectionery in the UK remains a consolidated environment, with the top five manufacturers controlling more than half of total value sales in 2026. Over the past five years, the competitive structure has become more concentrated, primarily due to the strengthened position of Haribo Dunhills (Pontefract) plc, which has expanded its share from 14% in 2021 to a predicted 20% in 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in United Kingdom?
- Which are the leading brands in Sugar Confectionery in United Kingdom?
- How are products distributed in Sugar Confectionery in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in the United Kingdom - Category analysis
Key Data Insights
Sugar Confectionery Summary
Candy Kittens Responds to Affordability Pressures with Value Range Launch
Nerds Drives Expansion in Gummies and Jellies with Innovation and New Textures
Swizzels Protects Impulse Sales with Hfss-Compliant Launches and Merchandising Strategies
Haribo and Nerds to Continue Innovating in an Attempt to Capture Value-Led Growth
Brands to Shape Shopper Behaviour with Hfss-Compliant Launches
Leveraging Seasonality to Drive Incremental Growth
Haribo Strengthens Lead as Challengers Grow through Innovation and Value
Convenience Stores Sustain Impulse Sales as E-Commerce Captures New Trips
E-Commerce Wins New Shoppers with Flexible Fulfilment and Broader Choice
Exploring Novel Textures and Advanced Manufacturing Techniques
Balancing Indulgence with Transparent Health Credentials
Implementing Tiered Portfolios to Capture Value-Conscious Shoppers
Snacks in the United Kingdom - Industry Overview
2026 Developments
Key Data Insights
Economic Pressures and Health Mandates Transform Uk Snacking Habits
Affordability and Value-Led Strategies Shape Uk Snacks
Kellogg’S Leverages Routine Snacking to Drive Repeat Consumption
Leading Players to Reposition Snack Bars as Health-Driven Staples
Brands to Respond to Hfss Rules with Reformulation and Pack Innovation
Mars Expands through Acquisition as Premium and Value Brands Reshape Competition
Players Expand Portfolios through Acquisitions
Discounters Attract Value-Focused Shoppers as Hypermarkets Lose Ground
Pringles and Kp Snacks Boost Engagement through Retail Partnerships
Online Grocery Grows but Impulse Limits E-Commerce Share in Snacks
Event-Led Strategies and Cultural Relevance
Capitalising on the 2026 Fifa World Cup
Shifting Competitive Dynamics and Corporate Consolidation
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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