Over the forecast period, sugar confectionery is projected to record moderate retail volume growth in the UK. The coming restrictions on volume-based promotions as well as the advertising bans scheduled for the end of 2023 and early 2024 respectively as part of the HFSS regulation, in combination with the weak economic outlook, are expected to create a short-term disruption in the demand for sugar confectionery.
While power mints benefited from the recovery of on-the-go purchases in 2022 and 2023, remote/hybrid working policies, which have been widely normalised across UK employers, are likely to hamper the full recovery of mints over the forecast period, as consumers are less interested in products with breath-freshening properties compared to pre-pandemic years. Therefore, despite the stronger performance of power mints over the forecast period, which is from a low base, total volume sales of mints are likely to remain just below 2019 levels by 2028.
The increasing interest in plant-based diets in the UK is also influencing the development of new products within sugar confectionery. Certain animal-derived ingredients, such as gelatine and milk powder, which are commonly found in several sugar confectionery offerings, prevent vegans or vegetarians from consumption.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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