Retail current value sales of sugar confectionery increased in 2019, but this was mainly driven by a rise in inflation, with volume sales remaining almost static. This was due to the ongoing war on sugar, which will continue to hamper volume growth of sugar confectionery in the forecast period.
Efforts to cut the amount of sugar in sugar confectionery led to retail current value growth in sugar-free sugar confectionery in 2019, with leading manufacturers paving the way. In 2017, Public Health England set manufacturers and retailers the challenge of voluntarily reducing the sugar in their products by 5% in 2017 and by 20% by 2020, through reducing the portion size or offering healthier products.
Although impulse purchases of sugar confectionery have fallen within supermarkets and discounters due to the removal of such product from checkouts, impulse sales via convenience stores continue to grow. Consumers may be more health-conscious, but indulgence also continues to play an important role in purchasing habits.
Although Mondelez retained its lead in sugar confectionery in value terms in 2019, it continued to see a decline in its share, due to the falling shares of Maynards Bassett's, Trebor and Cadbury Eclairs. It was not alone, with the second and third players, Haribo Dunhills and Nestlé UK, also seeing both sales and share declines in 2019.
Consumers are not only looking to indulge themselves with treats, they are looking to reduce their sugar consumption and are splashing out on sugar confectionery products that market themselves as healthy. Indulgence is and always will be a core driver in packaged food.
Nostalgia for childhood experiences could provide new ways to market and position traditional brands. Consumers’ emphasis is shifting from possession to experience, and “kidulting” is all about adults looking to relive their childhood by consuming foods that remind them of being a child.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sugar confectionery industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sugar confectionery in United Kingdom market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.