The sugar confectionery category will partially recover in the near future, as local and international companies will be able to sort out problems with the supply of raw materials and products. However, the category will continue to grow more in value terms than in volume due to rising prices and a decrease in the purchasing power of the population.
The toffees, caramels and nougat category will continue to struggle in volume terms during the forecast period due to its relatively high prices and the fact that it is considered less healthy than rival product categories, both within and outside sugar confectionery. The health and wellness trend will continue to pose a notable challenge to manufacturers across sugar confectionery during the forecast period.
Bayan Sulu AO is expected to remain the largest player in the sugar confectionery category in Kazakhstan during the forecast period. Its success is due to its reputation as a reliable and high-quality manufacturer in the local market.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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