Sugar confectionery is expected to remain relatively flat over the forecast period, due to the unhealthy perception of sugary sweets and the availability of more appealing substitutes in other snacks categories. Some sales value fluctuations will be registered, but these are mainly due to the changes in price inflation which, in turn, inflate value growth.
However, although sugar confectionery is expected show sluggish performance over the forecast period, there will be some greater dynamism in certain sub-categories. Said categories are those which offer an emotional connection and childhood-like comfort and joy, for example as seen with gummies.
Despite being noted as fairly resilient due to a strong low-income consumer base, boiled sweets will indeed face declines over the forecast period. This is attributed to the rising health and wellness trends, which will shine an increasingly bright light on high-sugar products.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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