Competitive Landscape
Hall’S and Yupi Drive Competition through Pricing and Innovation
Sugar confectionery in Thailand remains moderately concentrated, with Mondelez International (Thailand) holding a predicted 20% retail value share in 2026, followed by VS Foods Marketing with 12%, Yupi Indo Jelly Gum at 9% and Perfetti Van Melle Group with 7%. Concentration at the top has eased slightly over the review period, as Mondelez’s share declined from 22% to 20% and VS Foods Marketing slipped from 13% to 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Thailand?
- Which are the leading brands in Sugar Confectionery in Thailand?
- How are products distributed in Sugar Confectionery in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Thailand - Category analysis
Key Data Insights
Sugar Confectionery Summary
Affordability Pressures Reshape Pricing Strategies and Brand Responses
Product Innovation and Youth Targeting Sustains Demand in Leading Formats
Distribution Expansion and Pack Segmentation Broaden Access across Smaller Types
Functional Positioning Set to Shift Innovation beyond Indulgence
Fandom-Driven Marketing Expected to Deepen Brand Engagement
Price-Led Pack Strategies to Sustain Accessibility
Hall’S and Yupi Drive Competition through Pricing and Innovation
Small Local Grocers Retain Leadership, While Modern Small Formats Expand Rapidly
E-Commerce Gains Traction through Discovery Platforms and Loyal Bulk Buyers
Hall’S Introduces Low-Entry Mini Packs to Reinforce Impulse Positioning
Flavour Expansion and Functional Claims Drive Product Differentiation
Marketing-Led Innovation Strengthens Engagement with Younger Demographics
Snacks in Thailand - Industry Overview
2026 Developments
Key Data Insights
Modest Growth Continues as Snacks Compete for Everyday Spending
Fandom-Led Campaigns Strengthen Relevance among Younger Demographics
Mondelez Leverages Affordability and Emotional Branding to Win Trial
Affordable Indulgence Is Expected to Sustain Growth Momentum
Savoury Snacks Set to Maintain Leadership as Ice Cream Accelerates Growth
Cultural Relevance and Health Positioning to Shape Brand Strategies
Pepsico Leverages Innovation and Partnerships to Secure Leadership
Hypermarkets Lead Sales as Convenience Retailers Record Strongest Gain
Shopee and Tiktok Shop Support Online Discovery and Trial
Foodservice Innovation and Cj Express Expansion Drive Access and Engagement
Health Consciousness and Cultural Identity Shape Product Development Priorities
Fandom Integration and Entry-Level Positioning Headline Recent Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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