International players are likely to continue dominating sugar confectionery over the forecast period as well as strengthening their position by tapping into the growing demand for healthy innovations and sugar-free products. Leading companies like Mondelez International (Thailand) Co Ltd and Perfetti Van Melle Group are continually introducing sugar-free variants to their sugar confectionery portfolios, with this behaviour continuing to be seen in 2021-2022.
Despite the strong investments being made by international companies in sugar confectionery, domestic players have also taken the opportunity to invest in healthier and sugar-free options. Apart from the presence of Hacks Sugar Free from P Sang Udom Trading Co Ltd in medicated confectionery, Osotspa Co Ltd has also introduced a sugar-free range under its popular Olé brand of boiled sweets.
Although consumers are familiar with having a jelly cup (other sugar confectionery) they are also prepared to explore new and novel ways of consuming jelly. A new squeezable product format is now being developed to attract both children and young adult consumers with these small plastic pouches allowing them to enjoy these products while on the move.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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