Both international and local players are expected to maintain “healthier option” strategies over the forecast period, from sugar-free to functional products. The aim is to capture the attention of consumers who are health-aware and also wish to indulge in sweet treats.
Despite the maturity of sugar confectionery in Thailand, along with the competitive consolidation in some of the subcategories, these areas still offer opportunities to players over the forecast period. For instance, the dominant Chupa Chups brand in lollipops (Perfetti Van Melle) launched Chupa Chups Tubes Mini Sour to capture share in pastilles, gummies, jellies, and chews.
The target consumer audience for sugar confectionery is targeted more towards children for traditional sugar confectionery, and towards adults for medicated and functional variants. This typically translates into a low spend per transaction, but a higher number of individual purchases – for example, a child buying one lollipop a day from a local vendor, as they are on their way home from school.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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