Retail current value sales of sugar confectionery continued to expand during 2020, in spite of the disruption caused by COVID-19. The fact that both adults and children spent more time at home during the year helped to support demand for these products.
During the review period prior to the onset of the pandemic, growth in retail volume sales of sugar confectionery had been no more than marginal, with rising health consciousness, particularly heightened consumer concern regarding the consumption of sugar, playing a significant role in this. In particular, young adults are increasingly alert to the potential long-term dangers of excessive sugar consumption, including obesity, diabetes and tooth decay.
Cadbury Adams Canada Ltd, which is part of Mondelez and the leader in sugar confectionery, has been placing emphasis on well established brands, such as Maynard’s Sour Patch Kids. Among the new products it launched during the latter part of the review period were its Sour Patch Kids Heads – Two Flavours in One, which won a Convenience Store Top New Product award in 2019.
There will be no more than marginal growth in retail volume sales of sugar confectionery during both 2022 and the forecast period as a whole. As a result, growth in retail current value sales will largely be driven by increased unit prices.
The possible introduction of a sugar taxes and stricter labelling requirements could also have a negative effect on demand for sugar confectionery during the forecast period. Sugar taxes are being introduced in a growing number of countries around the world, and this is feeding into the political debate in Canada, where more than two third of the adult population were classed as either overweight or obese in 2020.
Canada reformed its laws in relation to the possession and recreational use of cannabis in 2018, and new legislation passed in 2019 may affect sugar confectionery during the forecast period. As a result of these reforms, it is now legal to market cannabis-infused sugar confectionery, such as gummies, jellies, chews and lollipops.
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