Executive Summary

Aug 2019
PROSPECTS
Flavour remains important aspect of consumers choosing sugar confectionery

Despite the increasing focus on health-related issues in other confectionery categories, flavour remained the most important purchasing factor for sugar confectionery in the Netherlands, rather than concentrating on calorie intake. However, there was not such a high degree of innovation within the category or premiumisation, despite local consumers willing to try new flavours.

Low rotation of sugar-free alternatives in the Netherlands

Unlike trends witnessed in gum or chocolate confectionery, the concept of sugar-free products within sugar confectionery was not particularly popular at the end of the review period, although with rising health concerns, this could emerge more strongly over the forecast period, as the government is committed to encouraging consumers to pursue healthier lifestyles including reducing their sugar intake with the aim of slowing the number of people suffering from diabetes. However, consumers who purchase sugar confectionery are aware of the product’s ingredients, with parents often dictated to in terms of a child’s preference despite acknowledging the high sugar content, preferring to look at the additional need for energy that small amounts of sugar confectionery can offer their children when they are doing energetic activities.

Sustainable packaging is of greater concern to Dutch consumers

As with many packaged food categories, sustainability is becoming an increasingly important focus for both Dutch consumers and players. The Dutch are enthusiastic about ecological issues and the amount of sugar confectionery sold in flexible plastic which cannot be recycled is of great concern.

COMPETITIVE LANDSCAPE
Perfetti retains slim lead in fairly fragmented category

Perfetti Van Melle Group retained a slim lead over sugar confectionery in 2019 due to its range of brands including Klene liquorice, Smint and Mentos in mints, with the latter recording a strong performance compared to most other types of sugar confectionery, and Wybert in medicated confectionery. Sugar confectionery is fairly fragmented with a high number of brands competing, leading to stagnation for the leader in terms of share and value sales growth with dynamic brands gaining consumers’ attention such as Lonka from Cloetta, which was the leading brand in toffee, caramels and nougat.

Brands address health-related issues with reduced sugar variants

Haribo Nederland retained its third position within overall sugar confectionery in 2019, and is extremely active in promoting its high-profile brands Haribo and Maoam in pastilles, gums, jellies and chews. The player attempted to enter the health segment by launching Maoam with 30% less sugar than standard gums, using dextrin as a sugar alternative.

Vegan sugar confectionery is a growing niche in the Netherlands

Vegan sugar confectionery is a niche but upcoming market in the Netherlands. The brand Katjes offers a large range of vegan products, including fruit gums in a bear shape in various flavours such as cherry, lemon and pineapple.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sugar Confectionery in the Netherlands

Samples FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Netherlands market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Netherlands?
  • What are the major brands in Netherlands?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Flavour remains important aspect of consumers choosing sugar confectionery
Low rotation of sugar-free alternatives in the Netherlands
Sustainable packaging is of greater concern to Dutch consumers

COMPETITIVE LANDSCAPE

Perfetti retains slim lead in fairly fragmented category
Brands address health-related issues with reduced sugar variants
Vegan sugar confectionery is a growing niche in the Netherlands
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Producers address health and sustainability trends with innovative offers to attract consumers
Flexitarian attitudes of the Dutch continue to support increasing adoption of meat-free diets
Private label continues to gain share, quickly adapting to changing consumer trends
Supermarkets dominate distribution of packaged food, supported by private label
Higher current value growth predicted, supporting demand for greater quality products

FOODSERVICE

Sales to Foodservice
Dutch consumers demand both convenience and healthy meal solutions, encouraging foodservice suppliers to adapt to their offers accordingly
Rising health consciousness impacts both retail and foodservice
Scope to expand for suppliers with rising demand for meat-free meal solutions
Consumer Foodservice
Delivery platforms address demand for both convenience and healthy meal solutions expanding their target audience
Foodservice players must adapt to a wider variety of demands from different consumer profiles
Supermarkets expand their services to offer customers greater experience
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources