Competitive Landscape
Haribo Gains Ground through Innovation as Established Players Face Maturity Pressures
Sugar confectionery in the Netherlands remains relatively concentrated, with the top three manufacturers expected to account for more than 42% of value sales in 2026. Cloetta Holland leads with a 16% value share, followed by Perfetti Van Melle Group at 15% and Haribo Nederland at 12%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Netherlands?
- Which are the leading brands in Sugar Confectionery in Netherlands?
- How are products distributed in Sugar Confectionery in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in the Netherlands - Category analysis
Key Data Insights
Sugar Confectionery Summary
Affordable Branded Innovation Supports Value Growth Despite Mature Demand
Liquorice Declines While Gummies and Jellies Attract Growth through Innovation
Haribo Strengthens Its Position through Affordable Vegan Innovation
Premium Innovation and Gummies Expected to Support Value Expansion
Plant-Based Reformulation and Sustainable Packaging to Reshape Competitive Strategies
Haribo Gains Ground through Innovation as Established Players Face Maturity Pressures
Supermarkets and Kruidvat Lead Distribution through Scale and Value
Retail E-Commerce Gains Momentum through Online Grocery Integration
How Sustainability and Format Novelty Are Reshaping Product Development
Recent Product Introductions Illustrating the Direction of Change
How Recent Innovation Is Affecting Competitive Outcomes
Snacks in the Netherlands - Industry Overview
2026 Developments
Key Data Insights
Snacks Returns to Modest Growth as Innovation Supports Value Sales
Premium Private Label Offers Affordable Indulgence
Limited Editions and Franchise Partnerships Create Excitement
Health-Led Demand and Premium Indulgence Set to Shape Purchasing Behaviour
Cost Volatility and Changing Competitive Dynamics to Reshape Business Strategies
Albert Heijn’S Private Label Strength Sustains Leadership
Grocery Shopping Habits Keep Supermarkets at the Centre of Snack Sales
Online Platforms Expand Reach as Shoppers Seek Convenience
Adventurous Flavours and Ethical Credentials Emerge as Twin Innovation Drivers
Franchise Tie-Ins and Retailer Exclusives Illustrate the New Innovation Playbook
Innovation Investment Shifts as Retailers Assert Greater Control over Product Portfolios
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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