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Country Report

Sugar confectionery in

Sugar Confectionery in Norway

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sales rise as indulgent products are increasingly bought due to pandemic, but healthy lifestyles increasingly hamper sales in 2020

COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in heightened consumer interest in being healthy (and thus eating healthily) in the medium/long term. The immediate impact was a spike in sales of staples (pasta, noodles, rice, canned/preserved food, etc.

Pick ‘n’ mix promotions hampered by increasing health concerns

While pick ‘n’ mix only has a significant presence in cinemas in many countries, in Norway it accounts for a strong share of overall value sales of sugar confectionery. Indeed, pick ‘n’ mix was an area of focus for manufacturers over much of the review period due to major retailers engaging in aggressive price promotions prior to major holiday periods.

Cloetta Norge and Orkla lead thanks to strong brands and focus on pick ‘n’ mix but face competition from Conaxess in 2020

Sugar confectionery in Norway remains a relatively concentrated category in 2020, with two manufacturers – Cloetta Norge AS and Orkla Confectionery & Snacks – together accounting for nearly half of overall value sales, followed by the retailer Norgesgruppen ASA and Conaxess Trade Norway AS, each with a double-digit value share. The leading positions of Cloetta and Orkla can be attributed to their well-established brands, focus on new product development and strength in pick ‘n’ mix.

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Samples

Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Norway?
What are the major brands in Norway?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales rise as indulgent products are increasingly bought due to pandemic, but healthy lifestyles increasingly hamper sales in 2020

Pick ‘n’ mix promotions hampered by increasing health concerns

Cloetta Norge and Orkla lead thanks to strong brands and focus on pick ‘n’ mix but face competition from Conaxess in 2020

RECOVERY AND OPPORTUNITIES

Sugar confectionery recovers to some degree over the forecast period as consumers attempt to get back to normal

VAT exemption for packages below NOK 350 removed, benefitting domestic sales of sugar confectionery over the forecast period

Summary 1 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 2 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 8 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures and COVID-19 measures decrease packaged food demands; summer sales better than expected
Strong interplay between retail and foodservice limits COVID-19 damage to major suppliers
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Outlets suffer through temporary closures; independents and chains set to continue to appeal through opposing offerings
Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Online ordering and third party delivery companies shake up consumer foodservice

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2017-2024
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2016-2024
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sugar Confectionery in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sales rise as indulgent products are increasingly bought due to pandemic, but healthy lifestyles increasingly hamper sales in 2020

Pick ‘n’ mix promotions hampered by increasing health concerns

Cloetta Norge and Orkla lead thanks to strong brands and focus on pick ‘n’ mix but face competition from Conaxess in 2020

Samples

Overview

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Table of Contents

Sugar Confectionery in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sales rise as indulgent products are increasingly bought due to pandemic, but healthy lifestyles increasingly hamper sales in 2020

Pick ‘n’ mix promotions hampered by increasing health concerns

Cloetta Norge and Orkla lead thanks to strong brands and focus on pick ‘n’ mix but face competition from Conaxess in 2020

RECOVERY AND OPPORTUNITIES

Sugar confectionery recovers to some degree over the forecast period as consumers attempt to get back to normal

VAT exemption for packages below NOK 350 removed, benefitting domestic sales of sugar confectionery over the forecast period

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

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