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Sugar Confectionery in Norway
July 2022
PROSPECTS AND OPPORTUNITIES
Cross-border trade remains a threat to sales of sugar confectionery
The resumption of cross-border trade is expected to continue having a negative impact on demand for sugar confectionery in Norway in 2023, as consumers return to pre-pandemic shopping behaviour. Pick-and-mix is especially popular among Norwegians when crossing the border to Sweden and thus a notable decline is expected in this particular category for 2023.
Healthier snacking set to increase competition from outside chocolate confectionery, but also has opportunities for new positioning strategies
An additional challenge to sales of sugar confectionery is the burgeoning healthy living trend in Norway, with people moving towards healthier eating habits. In terms of the trends impact of sugar confectionery this is likely to include a shift towards smaller pack sizes (“eating less, but better”) or substituting these products with other, “lighter” or functional products.
E-commerce set to benefit from shift in shopping behaviour
Grocery retailers is set to remain by far the largest channel within sugar confectionery, with discounters seeing the best performance, in line with the overall development of the grocery retailing landscape in Norway. Nonetheless, it is e-commerce which is expected to be the most dynamic channel.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Norway report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Sugar Confectionery in Norway?
Which are the leading brands in Sugar Confectionery in Norway?
How are products distributed in Sugar Confectionery in Norway?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Norway - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sugar confectionery set to struggle as Norway recovers from the pandemic
Pick and mix struggling in 2022 as Norway reopens its borders
Return of more active lifestyles boosts sales through convenience retail
PROSPECTS AND OPPORTUNITIES
Cross-border trade remains a threat to sales of sugar confectionery
Healthier snacking set to increase competition from outside chocolate confectionery, but also has opportunities for new positioning strategies
E-commerce set to benefit from shift in shopping behaviour
Summary 1 Other Sugar Confectionery by Product Type: 2022
CATEGORY DATA
Table 1 Sales of Sugar Confectionery by Category: Volume 2017-2022Table 2 Sales of Sugar Confectionery by Category: Value 2017-2022Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022Table 6 NBO Company Shares of Sugar Confectionery: % Value 2018-2022Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022Table 8 Distribution of Sugar Confectionery by Format: % Value 2017-2022Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
Snacks in Norway - Industry Overview
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2017-2022Table 14 Sales of Snacks by Category: Value 2017-2022Table 15 Sales of Snacks by Category: % Volume Growth 2017-2022Table 16 Sales of Snacks by Category: % Value Growth 2017-2022Table 17 NBO Company Shares of Snacks: % Value 2018-2022Table 18 LBN Brand Shares of Snacks: % Value 2019-2022Table 19 Penetration of Private Label by Category: % Value 2017-2022Table 20 Distribution of Snacks by Format: % Value 2017-2022Table 21 Forecast Sales of Snacks by Category: Volume 2022-2027Table 22 Forecast Sales of Snacks by Category: Value 2022-2027Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027Table 24 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Sugar Confectionery
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.