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Country Report

Sugar confectionery in

Sugar Confectionery in Norway

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sugar tax further undermines volume sales but supports value sales

As in 2018, sugar confectionery recorded a decline in retail volume sales in 2019 but a positive performance in current value terms, with this being down to the Norwegian government implementing an 84% increase to the country’s sugar tax at the start of 2018, taking taxation from NOK20.20 to NOK36.

Rising prices serve to drive up cross-border trade

In addition to adversely impacting retail volume sales and squeezing manufacturers’ margins, the tax hike also served to boost cross-border trade as the difference in price between goods in Norway and Sweden further increased. Indeed, according to Statistics Norway, cross-border trade reached NOK15.

Pick ‘n’ mix promotions hampered by increasing health concerns

While pick ‘n’ mix only has a significant presence in cinemas in many countries, in Norway it accounts for a strong share of overall value sales of sugar confectionery. Indeed, pick ‘n’ mix was an area of focus for manufacturers over much of the review period due to major retailers engaging in aggressive price promotions prior to major holiday periods.

COMPETITIVE LANDSCAPE

Cloetta Norge and Orkla Confectionery & Snacks Norge together dominate sugar confectionery thanks to a range of strong brands and focus on pick ‘n’ mix

Sugar confectionery in Norway remained a relatively concentrated category in 2019, with two manufacturers -Cloetta Norge and Orkla Confectionery & Snacks – together accounting for more than a half of overall value sales, followed by the retailer Norgesgruppen and Conaxess Trade Norway, each with a double-digit value share. The leading positions of Cloetta and Orkla can be attributed to their well-established brands, focus on new product development and strength in pick ‘n’ mix.

Pick ‘n’ mix brands lose share in 2019 due to retailers’ concerns about negative media coverage

For many Norwegians, pick ‘n’ mix is a longstanding tradition. Children are allowed to visit a local store every Saturday to buy a bag of pick ‘n’ mix sweets, although this tradition also appeals to many adults, who try and curb their sweet cravings during the week in order to limit their sugar intake.

Conaxess Trade benefits from the acquisition of Galleberg

In 2018, Conaxess Trade, an exclusive distributor of fast moving consumer goods to large-scale retail organisations in Europe, acquired Galleberg, one of Norway’s leading distributors of brands to grocery shops, convenience stores and horeca establishments. This deal involved Conaxess Trade taking over the distribution of well-known brands such as Drammen Drops, Ricola and Vekk i Morgen and served to further consolidate the already fairly concentrated competitive landscape in sugar confectionery, thus making it more difficult for new entrants to gain a foothold in the category.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Norway?
What are the major brands in Norway?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Norway - Category analysis

HEADLINES

PROSPECTS

Sugar tax further undermines volume sales but supports value sales

Rising prices serve to drive up cross-border trade

Pick ‘n’ mix promotions hampered by increasing health concerns

COMPETITIVE LANDSCAPE

Cloetta Norge and Orkla Confectionery & Snacks Norge together dominate sugar confectionery thanks to a range of strong brands and focus on pick ‘n’ mix

Pick ‘n’ mix brands lose share in 2019 due to retailers’ concerns about negative media coverage

Conaxess Trade benefits from the acquisition of Galleberg

Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Food services operators look for high-quality, locally sourced ingredients to respond to consumer demands
Strong interplay between retail and foodservice
Foodservice players put eco-friendly measures in place, to fight back against food waste

Consumer Foodservice

Health and wellness and showcasing eco-credentials accelerate the redefinition of foodservice
Foodservice benefits from the rise in online ordering and third party delivery apps
Independents have unique offerings but chained operators gain consumer loyalty

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

Table 31 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 32 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 33 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 34 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 35 Sales of Packaged Food by Category: Volume 2014-2019
Table 36 Sales of Packaged Food by Category: Value 2014-2019
Table 37 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 38 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 39 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 40 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 41 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 42 Penetration of Private Label by Category: % Value 2014-2019
Table 43 Distribution of Packaged Food by Format: % Value 2014-2019
Table 44 Distribution of Packaged Food by Format and Category: % Value 2019
Table 45 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 46 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 47 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 48 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sugar Confectionery in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sugar tax further undermines volume sales but supports value sales

Rising prices serve to drive up cross-border trade

Pick ‘n’ mix promotions hampered by increasing health concerns

COMPETITIVE LANDSCAPE

Cloetta Norge and Orkla Confectionery & Snacks Norge together dominate sugar confectionery thanks to a range of strong brands and focus on pick ‘n’ mix

Pick ‘n’ mix brands lose share in 2019 due to retailers’ concerns about negative media coverage

Conaxess Trade benefits from the acquisition of Galleberg

Samples

Overview

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Table of Contents

Sugar Confectionery in Norway - Category analysis

HEADLINES

PROSPECTS

Sugar tax further undermines volume sales but supports value sales

Rising prices serve to drive up cross-border trade

Pick ‘n’ mix promotions hampered by increasing health concerns

COMPETITIVE LANDSCAPE

Cloetta Norge and Orkla Confectionery & Snacks Norge together dominate sugar confectionery thanks to a range of strong brands and focus on pick ‘n’ mix

Pick ‘n’ mix brands lose share in 2019 due to retailers’ concerns about negative media coverage

Conaxess Trade benefits from the acquisition of Galleberg

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Stable growth supported by health and wellness innovation

Health trend sees major players entering meat substitutes

Private label goes premium, increasing competition for standard brands

Supermarkets lead, while online sales and variety stores gain consumers

Packaged food is set to see stable growth over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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