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Country Report

Sugar confectionery in

Sugar Confectionery in Norway

22 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Highly criticised sugar tax increase

While sugar confectionery experienced a strong increase in current value sales in 2018, retail volume sales declined, as a result of the strong increase in unit prices attributed to the Norwegian Government’s significant sugar tax increase in January 2018. The 84% sugar tax increase resulted in prices rising from NOK20.

Higher prices boost border trade

An even stronger increase in border trade was cited as one of the main concerns linked to the significant increase in the sugar tax. According to Statistics Norway, border trade increased by 9% in value terms and the number of trips increased by 12% in 2017.

Pick ‘n’ mix undermines value growth

While pick ‘n’ mix in many countries is only present in cinemas, in Norway it accounts for a strong share of overall value sales of sugar confectionery. Pick ‘n’ mix has been at the focal point for most of the review period due to the aggressive price promotions major retailers engaged in prior to major holidays.

COMPETITIVE LANDSCAPE

Cloetta acquires pick ‘n’ mix brand Candyking in 2017

Cloetta Norge continued to lead sugar confectionery in 2018. The subsidiary of Swedish player Cloetta AB held a strong position within sugar confectionery in Norway throughout the review period, mainly with its Malaco and Läkerol brands.

Orkla reinforces position with its pick ‘n’ mix brand

Similar to Cloetta Norge, the main contributor to Orkla Confectionery & Snacks gaining value during the review period was the introduction of a pick ‘n’ mix range, Nidar Smågodt, and the subsequent widening in distribution of this brand. While pick ‘n’ mix in general is developing faster than packaged sugar confectionery, the performance of the few pick ‘n’ mix brands are connected to the performance of different retailers.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Norway?
What are the major brands in Norway?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Norway - Category analysis

HEADLINES

PROSPECTS

Highly criticised sugar tax increase

Higher prices boost border trade

Pick ‘n’ mix undermines value growth

COMPETITIVE LANDSCAPE

Cloetta acquires pick ‘n’ mix brand Candyking in 2017

Orkla reinforces position with its pick ‘n’ mix brand

Summary 1 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

High-quality, ethical and locally sourced ingredients important topics for foodservice operators
Strong interplay between retail and foodservice
Food waste is gradually becoming an issue within foodservice

Consumer Foodservice

Health and wellness accelerate the redefinition of foodservice
New social habits benefit certain foodservice channels
Independents perform on par with chained operators

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Highly criticised sugar tax increase

Higher prices boost border trade

Pick ‘n’ mix undermines value growth

COMPETITIVE LANDSCAPE

Cloetta acquires pick ‘n’ mix brand Candyking in 2017

Orkla reinforces position with its pick ‘n’ mix brand

Samples

Overview

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Table of Contents

Sugar Confectionery in Norway - Category analysis

HEADLINES

PROSPECTS

Highly criticised sugar tax increase

Higher prices boost border trade

Pick ‘n’ mix undermines value growth

COMPETITIVE LANDSCAPE

Cloetta acquires pick ‘n’ mix brand Candyking in 2017

Orkla reinforces position with its pick ‘n’ mix brand

CATEGORY DATA

Packaged Food in Norway - Industry Overview

EXECUTIVE SUMMARY

Packaged food rebounds in 2018

The health trend and tax increases the main areas for discussion in 2018

Domestic giants lead while private label gains share

Border trade, online sales and variety stores increase competition

Stable development to continue

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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