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Country Report

Sugar confectionery in

Sugar Confectionery in Vietnam

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Value for money and affordable indulgence positionings maintain demand for sugar confectionery

All types of sugar confectionery are expected to see healthy retail volume and current value growth over 2020 as a whole. While lockdown led to home seclusion, with consumers working from home, and schools and entertainment venues closed, such measures were quite short-lived.

Cancellation or postponement of festivals in wake of COVID-19 dampens popular source of sugar confectionery sales

Sugar confectionery in the loose format has become increasingly popular, especially in festival seasons. For example, the Lunar New Year precedes a season of traditional festivals, especial in northern areas.

A strong and diverse portfolio, innovation and marketing keep Perfetti Van Melle ahead of the chasing pack

Perfetti Van Melle Vietnam is expected to remain the leading player in retail value share terms in sugar confectionery over 2020 as a whole. The company has a strong portfolio of brands, such as Alpenliebe, Golia, Mentos and Chupa Chups, which are supported by a wide distribution network.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Vietnam?
What are the major brands in Vietnam?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Value for money and affordable indulgence positionings maintain demand for sugar confectionery

Cancellation or postponement of festivals in wake of COVID-19 dampens popular source of sugar confectionery sales

A strong and diverse portfolio, innovation and marketing keep Perfetti Van Melle ahead of the chasing pack

RECOVERY AND OPPORTUNITIES

“Other” sugar confectionery is expected to drive growth by catering to the tastes of local consumers

Affordable indulgence is set to remain the key driver of sales in the forecast period

Investment in and by local players is expected to increase the pressure on international rivals

Summary 1 Other Sugar Confectionery by Product Type: 2020

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2015-2020
Table 2 Sales of Sugar Confectionery by Category: Value 2015-2020
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2015-2020
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2015-2020
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2015-2020
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2016-2020
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2017-2020
Table 8 Distribution of Sugar Confectionery by Format: % Value 2015-2020
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2020-2025
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2020-2025
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2020-2025

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Reduced footfall and supply chain issues cause problems for consumer foodservice operators and packaged food suppliers in 2020
Takeaway and exploration of home delivery provide lifeline for foodservice operators, supporting demand for fresh ingredients
Suppliers must balance ongoing demand from retail with likely upturn in demand through foodservice moving into 2021, although high number of independent operators may remain difficult to reach

Consumer Foodservice

Lockdown encourages foodservice operators to increase takeaway and home delivery options through third party apps
More positive outlook for growth of foodservice outlet numbers from 2021 onwards
Expected return of tourism over forecast period likely to help boost expansion of foodservice while local consumers set to become increasingly discerning in their choices

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2015-2020
Table 18 Sales of Packaged Food by Category: Value 2015-2020
Table 19 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 20 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 21 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 23 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 24 Penetration of Private Label by Category: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format: % Value 2015-2020
Table 26 Distribution of Packaged Food by Format and Category: % Value 2020
Table 27 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sugar Confectionery in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Value for money and affordable indulgence positionings maintain demand for sugar confectionery

Cancellation or postponement of festivals in wake of COVID-19 dampens popular source of sugar confectionery sales

A strong and diverse portfolio, innovation and marketing keep Perfetti Van Melle ahead of the chasing pack

Samples

Overview

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Table of Contents

Sugar Confectionery in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Value for money and affordable indulgence positionings maintain demand for sugar confectionery

Cancellation or postponement of festivals in wake of COVID-19 dampens popular source of sugar confectionery sales

A strong and diverse portfolio, innovation and marketing keep Perfetti Van Melle ahead of the chasing pack

RECOVERY AND OPPORTUNITIES

“Other” sugar confectionery is expected to drive growth by catering to the tastes of local consumers

Affordable indulgence is set to remain the key driver of sales in the forecast period

Investment in and by local players is expected to increase the pressure on international rivals

CATEGORY DATA

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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