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Country Report

Sugar confectionery in

Sugar Confectionery in Vietnam

Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The strength of pastilles, gums, jellies and chews

Despite already being a major contributor to overall sales of sugar confectionery, the share of pastilles, gums, jellies and chews continued to rise over the review period. Boiled sweets and toffees, caramels and nougat lost share in overall sugar confectionery, whilst mints, lollipops and medicated confectionery remained small, and thus unlikely to exert a great influence on overall sales.

Mints sees the strongest growth

With the absence of power mints in Vietnam, standard mints drove growth in sugar confectionery in percentage terms in 2018, even outpacing categories such as pastilles, gums, jellies and chews and other sugar confectionery, which are also expanding rapidly. Its strong growth is partly due to its much smaller size in value terms; consequently, it is still an emerging and attractive category to new players.

Forecast period trends

Gums, jellies and chews is expected to more strongly influence growth over the forecast period compared with pastilles, with consumers in northern Vietnam in particular favouring soft sweets. Hence, domestic players such as Bien Hoa Confectionery and Haiha Confectionery are predicted to be mainstays in pastilles, gums, jellies and chews, as they have the competitive advantage of popularity in regions beyond southern Vietnam.

COMPETITIVE LANDSCAPE

A wide product portfolio is essential

Perfetti Van Melle Vietnam maintained its leading position throughout the years mainly thanks to its wide presence across a range of categories within sugar confectionery. Its brand range includes Golia (boiled sweets), Chupa Chups (lollipops), Golia Activ Plus (medicated confectionery), Mentos (mints and pastilles, gums, jellies and chews) and Alpenliebe (toffees, caramels and nougat); hence allowing the company to attract sales from numerous sources.

Tet represents the peak period for most brands

Widely celebrated across Vietnam, Tet (Lunar New Year) is often quoted as the most important period for many packaged food companies in the domestic market. Occurring in February annually, brand sales during this month typically reach their peak, and can dictate the performance for the rest of the year.

Forecast period trends

Moving ahead, with many sugar confectionery categories attracting the entry of imported brands and international players, spreading risk across multiple categories is a competitive advantage that may propel certain brands to gain or retain share. Even though modern grocery retailers and international brands are becoming more prominent, rural areas and regions beyond first-tier cities are also key areas for growth, which will place domestic players at an advantage compared with new entrants.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Vietnam?
What are the major brands in Vietnam?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Vietnam - Category analysis

HEADLINES

PROSPECTS

The strength of pastilles, gums, jellies and chews

Mints sees the strongest growth

Forecast period trends

COMPETITIVE LANDSCAPE

A wide product portfolio is essential

Tet represents the peak period for most brands

Forecast period trends

Summary 1 Other Sugar Confectionery by Product Type:

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2013-2018
Table 2 Sales of Sugar Confectionery by Category: Value 2013-2018
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2013-2018
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2013-2018
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2013-2018
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2014-2018
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2015-2018
Table 8 Distribution of Sugar Confectionery by Format: % Value 2013-2018
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2018-2023
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2018-2023
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2018-2023

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform strongly in 2018

Manufacturer investment helps to offset increasing maturity of larger categories

Competitive environment remains crowded but relatively consolidated

Boom in convenience stores impacts positively on packaged food distribution

Innovation and increased competition will support positive market performance

FOODSERVICE

Sales to Foodservice

Packaged food volume sales to foodservice continue to rise as Vietnamese consumers eat out more frequently
Large foodservice chains increasingly turn to international packaged food suppliers

Consumer Foodservice

Food safety concerns exert growing influence over foodservice choices of Vietnamese consumers
Overlap between retail and foodservice increasingly visible in 2018
Foodservice outlets in downtown locations focus on improving interior design and service quality

CATEGORY DATA

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2013-2018
Table 18 Sales of Packaged Food by Category: Value 2013-2018
Table 19 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 20 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 21 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 23 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 24 Penetration of Private Label by Category: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format: % Value 2013-2018
Table 26 Distribution of Packaged Food by Format and Category: % Value 2018
Table 27 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Sugar Confectionery in Vietnam

New Report Guarantee

Executive Summary

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PROSPECTS

The strength of pastilles, gums, jellies and chews

Mints sees the strongest growth

Forecast period trends

COMPETITIVE LANDSCAPE

A wide product portfolio is essential

Tet represents the peak period for most brands

Forecast period trends

Samples

Overview

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Table of Contents

Sugar Confectionery in Vietnam - Category analysis

HEADLINES

PROSPECTS

The strength of pastilles, gums, jellies and chews

Mints sees the strongest growth

Forecast period trends

COMPETITIVE LANDSCAPE

A wide product portfolio is essential

Tet represents the peak period for most brands

Forecast period trends

CATEGORY DATA

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to perform strongly in 2018

Manufacturer investment helps to offset increasing maturity of larger categories

Competitive environment remains crowded but relatively consolidated

Boom in convenience stores impacts positively on packaged food distribution

Innovation and increased competition will support positive market performance

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

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