Sugar confectionery is set to see further expansion in volume terms over the forecast period, in line with the recovery of the Vietnam economy. Product innovation is also expected to stimulate consumer demand, supported by heavy investment in marketing and advertising activity by the leading players.
One of the more interesting aspects of sugar confectionery in Vietnam is that traditional sugar confectionery is often preferred over more modern products, especially for consumption during traditional events. This situation is most evident during Lunar New Year (Tet), when traditional types of confectionery such as k?o l?c and chè lam are widely consumed.
E-commerce is poised to have a significant impact on growth in sugar confectionery in Vietnam during the forecast period, driven by factors such as such as increasing internet penetration, the convenience of online shopping and competitive pricing, including regular discounts and promotions. As more international and local companies make their debut on e-commerce platforms such as Shopee, Lazada and Tiki, they will be able to introduce new products to potential customers with greater efficiency.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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