Recent years have seen the population of Vietnam become increasingly health-conscious, and this has been reflected in a strong acceleration of the health and wellness trend across packaged food. Sugar is widely known as a cause of obesity and diabetes, leading to many consumers seeking to reduce their daily sugar intake.
One of the more interesting aspects of sugar confectionery in Vietnam is that traditional sugar confectionery is often preferred over more modern products, especially for consumption during traditional events. This situation is most evident during Lunar New Year, when traditional types of confectionery such as k?o l?c and chè lam are widely consumed.
With the leading players in sugar confectionery expected to step up their promotional efforts during the forecast period, it is likely that in-store promotions will become a major focus in sugar confectionery. Investment in advertising and marketing is considered crucial for success in sugar confectionery and with the economic situation expected to improve in Vietnam in the post-COVID-19 environment, sugar confectionery is slated to benefit from rising demand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!