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Country Report

Sugar confectionery in

Sugar Confectionery in Vietnam

Aug 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Expanded distribution set to further boost sales of highly popular jelly products

Amongst the types of “other sugar confectionery” sold in Vietnam, which includes cotton candy, marshmallows and popping confectionery, ready-to-eat jelly is the most highly popular. In 2019, the jellies/pudding category saw the highest value growth as a result of ongoing and increased demand for these products.

Medicated confectionery benefitting from demand for healthier products

Because the Vietnamese economy grew stably over the review period, average income increased in Vietnam and education is improved as well. Thus, people not only have more knowledge of the relationship between the packaged food they consume and its effect on health, but also have more money with which to make healthier choices.

Emerging and attractive mints expected to attract new players in the forecast period

With the absence of power mints in Vietnam, standard mints drove volume growth in sugar confectionery in percentage terms in 2018, even outpacing categories such as pastilles, gums, jellies and chews and other sugar confectionery, which were also expanding rapidly. In 2019, standard mints saw the highest volume growth again.

COMPETITIVE LANDSCAPE

Still leading, Perfetti is challenged by competition and cannibalisation

Perfetti Van Melle Vietnam continued to hold the leading value share in sugar confectionery in 2019, although it also continued to lose value share to smaller players in standard mints. Moreover, the value share of its leading lollipops brand Chupa Chups continues to be cannibalised by the company’s popular Alpenliebe brand, which started gaining traction in the lollipops arena for the first time in 2017.

Domestic players develop advantages that suggest stronger growth in 2019-2024

Outside of the sales generated by the top four players, sugar confectionery value shares are highly fragmented amongst a host of other local and international players, and domestic players tend to stake their claims within their own regions. For example, Biscafun Confectionery and Hai Chau Confectionery are strong players in central Vietnam while Haiha Confectionery is stronger in the north.

Expanded distribution and selling by weight put competitive advantages in flux

Because sugar confectionery has a low level of consumer loyalty, flexibility and convenience is the key to winning the market. This is strongly supported by the current distribution system in Vietnam.

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Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Vietnam?
What are the major brands in Vietnam?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Vietnam - Category analysis

HEADLINES

PROSPECTS

Expanded distribution set to further boost sales of highly popular jelly products

Medicated confectionery benefitting from demand for healthier products

Emerging and attractive mints expected to attract new players in the forecast period

COMPETITIVE LANDSCAPE

Still leading, Perfetti is challenged by competition and cannibalisation

Domestic players develop advantages that suggest stronger growth in 2019-2024

Expanded distribution and selling by weight put competitive advantages in flux

Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Food safety concerns, expanded distribution, and improved disposable income are among a host of reasons why packaged food sales were thriving in 2019

Premium products not only perform well, but often drive growth of entire categories

In a highly fragmented market, the top 15 players and the artisanal value shares account for the lion’s share of market value sales

Convenience store expansion beyond major urban areas continues to boost demand for packaged food brands and products given more exposure

There are myriad reasons to be optimistic about continued strong value growth

FOODSERVICE

Sales to Foodservice

In an intensely competitive environment packaged food players strive to increase volume sales and brand image
International packaged food providers to foodservice, especially to major chains, have advantages by having global partnerships and in view of concerns over food safety and demand for higher-quality ingredients
Smaller independent foodservice players such as street stall operators tend to purchase their cooking ingredients from retailers/wholesalers rather than from manufacturers

Consumer Foodservice

Improved economy and societal/lifestyle changes drive Vietnamese to eat out more often
Street food is a popular tradition that continues to attract locals as well as tourists, driven by articles on the internet touting its many delights and delicacies
Foodservice restaurants entice younger, more adventurous consumers with various decorations and themes

Category Data

Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Sugar Confectionery in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Expanded distribution set to further boost sales of highly popular jelly products

Medicated confectionery benefitting from demand for healthier products

Emerging and attractive mints expected to attract new players in the forecast period

COMPETITIVE LANDSCAPE

Still leading, Perfetti is challenged by competition and cannibalisation

Domestic players develop advantages that suggest stronger growth in 2019-2024

Expanded distribution and selling by weight put competitive advantages in flux

Samples

Overview

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Table of Contents

Sugar Confectionery in Vietnam - Category analysis

HEADLINES

PROSPECTS

Expanded distribution set to further boost sales of highly popular jelly products

Medicated confectionery benefitting from demand for healthier products

Emerging and attractive mints expected to attract new players in the forecast period

COMPETITIVE LANDSCAPE

Still leading, Perfetti is challenged by competition and cannibalisation

Domestic players develop advantages that suggest stronger growth in 2019-2024

Expanded distribution and selling by weight put competitive advantages in flux

CATEGORY DATA

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Food safety concerns, expanded distribution, and improved disposable income are among a host of reasons why packaged food sales were thriving in 2019

Premium products not only perform well, but often drive growth of entire categories

In a highly fragmented market, the top 15 players and the artisanal value shares account for the lion’s share of market value sales

Convenience store expansion beyond major urban areas continues to boost demand for packaged food brands and products given more exposure

There are myriad reasons to be optimistic about continued strong value growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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