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Sugar Confectionery in Vietnam
July 2022
PROSPECTS AND OPPORTUNITIES
Health-consciousness is expected to negatively affect this category
Recent years have seen the population of Vietnam become increasingly health-conscious, and this has been reflected in a strong acceleration of the health and wellness trend across packaged food. Sugar is widely known as a cause of obesity and diabetes, leading to many consumers seeking to reduce their daily sugar intake.
Both traditional items and pastilles, gummies, jellies and chews are set to grow well in the forecast period
One of the more interesting aspects of sugar confectionery in Vietnam is that traditional sugar confectionery is often preferred over more modern products, especially for consumption during traditional events. This situation is most evident during Lunar New Year, when traditional types of confectionery such as k?o l?c and chè lam are widely consumed.
Price promotions and unique sensory experiences to remain vital to sales
With the leading players in sugar confectionery expected to step up their promotional efforts during the forecast period, it is likely that in-store promotions will become a major focus in sugar confectionery. Investment in advertising and marketing is considered crucial for success in sugar confectionery and with the economic situation expected to improve in Vietnam in the post-COVID-19 environment, sugar confectionery is slated to benefit from rising demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Vietnam report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Sugar Confectionery in Vietnam?
Which are the leading brands in Sugar Confectionery in Vietnam?
How are products distributed in Sugar Confectionery in Vietnam?
How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
Where is future growth expected to be most dynamic?
How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Vietnam - Category analysis
KEY DATA FINDINGS
2022 DEVELOPMENTS
Improved sales for sugar confectionery as restrictions ease and manufacturers renew marketing efforts
Perfetti Van Melle Vietnam Ltd is the leading player in sugar confectionery
Innovations to continue as more reduced sugar confectionery products are seen in the category
PROSPECTS AND OPPORTUNITIES
Health-consciousness is expected to negatively affect this category
Both traditional items and pastilles, gummies, jellies and chews are set to grow well in the forecast period
Price promotions and unique sensory experiences to remain vital to sales
Summary 1 Other Sugar Confectionery by Product Type: 2022
CATEGORY DATA
Table 1 Sales of Sugar Confectionery by Category: Volume 2017-2022Table 2 Sales of Sugar Confectionery by Category: Value 2017-2022Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2017-2022Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2017-2022Table 5 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2017-2022Table 6 NBO Company Shares of Sugar Confectionery: % Value 2018-2022Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2019-2022Table 8 Distribution of Sugar Confectionery by Format: % Value 2017-2022Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2022-2027Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2022-2027Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2022-2027Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2022-2027
Snacks in Vietnam - Industry Overview
EXECUTIVE SUMMARY
Snacks in 2022: The big picture
Key trends in 2022
Competitive landscape
Channel developments
What next for snacks?
Chart 1 Snacks Value Sales Growth Scenarios: 2020-2027Chart 2 Snacks Impact of Drivers on Value Sales: 2020-2027
MARKET DATA
Table 13 Sales of Snacks by Category: Volume 2017-2022Table 14 Sales of Snacks by Category: Value 2017-2022Table 15 Sales of Snacks by Category: % Volume Growth 2017-2022Table 16 Sales of Snacks by Category: % Value Growth 2017-2022Table 17 NBO Company Shares of Snacks: % Value 2018-2022Table 18 LBN Brand Shares of Snacks: % Value 2019-2022Table 19 Penetration of Private Label by Category: % Value 2017-2022Table 20 Distribution of Snacks by Format: % Value 2017-2022Table 21 Forecast Sales of Snacks by Category: Volume 2022-2027Table 22 Forecast Sales of Snacks by Category: Value 2022-2027Table 23 Forecast Sales of Snacks by Category: % Volume Growth 2022-2027Table 24 Forecast Sales of Snacks by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Sugar Confectionery
Boiled Sweets
Liquorice
Lollipops
Medicated Confectionery
Power Mints
Standard Mints
Pastilles, Gummies, Jellies and Chews
Toffees, Caramels and Nougat
Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.