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Country Report

Sugar confectionery in

Sugar Confectionery in Vietnam

33 pages, Jul 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In 2016-2017, Vietnamese consumers continued to pay more attention to health and wellness, which negatively affected the demand for sugar confectionery. Via the media and the internet, more consumers were educated about the negative health outcomes of consuming too much sugar, such as high blood pressure and obesity. The population of obese consumers in Vietnam has been increasing, especially in first-tier cities such as Ho Chi Minh City and Hanoi. Thus, consumers became more cautious about their daily sugar intake in order to stay fit and healthy, leading retail volume growth to gradually slow. As a result, small sizes became more popular in the category over the review period. Indeed, due to the increase in unit prices due to several factors, players also preferred smaller sizes.

COMPETITIVE LANDSCAPE

Perfetti Van Melle Vietnam maintained its lead in sugar confectionery over 2016 and 2017, accounting for 13% of value sales thanks to popular brands including Mentos, Alpenliebe and Golia. These brands are well-received mainly thanks to their good taste and strong brand names, as well as the company’s good distribution network. However, in 2016 and 2017 Perfetti Van Melle Vietnam experienced a gradual decline in its value share within the category due to the tough competition, especially from other imported brands from the region. The more open economy, higher incomes and the further decrease in import taxes were the main reasons supporting the development of these brands.

PROSPECTS

The competition in sugar confectionery is expected to be much tougher over the forecast period. While local players are likely to put more effort into strengthening their positions, more international players are predicted to join the category, thanks to the more open economy and the decline in import taxes from Asian countries such as Thailand, Japan and Korea, based on agreements made by the Vietnamese government.

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Samples

Sugar Confectionery Market Sample Report Sugar Confectionery Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sugar confectionery in Vietnam?
What are the major brands in Vietnam?
Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
What are market opportunities for sugar-free products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Sugar Confectionery in Vietnam - Company Profiles

Bien Hoa Confectionery Corp (Bibica) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Bien Hoa Confectionery Corp (Bibica): Key Facts
Summary 2 Bien Hoa Confectionery Corp (Bibica): Operational Indicators
Summary 3 Bien Hoa Confectionery Corp (Bibica): Competitive Position 2017

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food posts slightly higher current value growth in 2017

Higher overall demand and busy lifestyles boost sales of convenience products

Multinational players continue to characterise packaged food in Vietnam

Modern channels continue to record the best performances in 2017

A positive outlook for packaged food products

KEY TRENDS AND DEVELOPMENTS

Green tea flavour becomes more popular within snacks in Vietnam

Outlook

Outstanding government activities in 2016-2017

Outlook

The blurring of classifications begins to appear within packaged food in Vietnam

Outlook

Internet retailing plays a more important role in 2016-2017

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sugar Confectionery in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples FAQs about samples

Want to find out more about this report?

Table of Contents

Sugar Confectionery in Vietnam - Company Profiles

Bien Hoa Confectionery Corp (Bibica) in Packaged Food (Vietnam)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Packaged food posts slightly higher current value growth in 2017

Higher overall demand and busy lifestyles boost sales of convenience products

Multinational players continue to characterise packaged food in Vietnam

Modern channels continue to record the best performances in 2017

A positive outlook for packaged food products

KEY TRENDS AND DEVELOPMENTS

Green tea flavour becomes more popular within snacks in Vietnam

Outstanding government activities in 2016-2017

The blurring of classifications begins to appear within packaged food in Vietnam

Internet retailing plays a more important role in 2016-2017

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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