In 2021 UHA launched a series of milk caramel products in a variety of flavours and was quickly followed by other Japanese brands such as Kanro and Robin, for example. Besides Japanese players, August Storck’s Werther’s Original brand is also seeing significant growth in toffees, caramels and nougat with a substantial gain in value share in toffees, caramels and nougat in 2022.
Japanese brands remain strong in sugar confectionery in Taiwan thanks to constant promotion and regular new flavours and product launches. Japanese and Korean sweet festivals are commonly used as launch pads for new flavours.
Health and wellness trends have been accelerated by the pandemic and now extend into sugar confectionery, with functionality being a particular driver of development, especially in pastilles, gummies, jellies and chews. For example, Don Don Donki recently introduced Graphico 30 times full Diet Support gummy.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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