Pastilles, gummies, jellies and chews has seen significant growth in the review period, with retail volume and current value sales both thriving. Rising demand for premium Japanese products has been a key factor in value growth with unit prices increasing.
Although health is not the main consideration for Taiwanese consumers when choosing sugar confectionery, many players still see its potential and have introduced functional products. Among them, probiotics that promote a healthy digestive system have been particularly attractive to consumers.
In sugar confectionery, private label has been relatively limited, but recent developments show retailers are now more committed to this category. Indeed, the growth of pastilles, gummies, jellies, and chews has prompted retail players to enter this category through collaborations and the development of functional products.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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