Sugar confectionery in Taiwan is mostly linked to impulse consumption, driving significant sales through convenience stores. With the pandemic fairly well-controlled in Taiwan in 2020 with no lockdown introduced, the channel experienced higher footfall as it is one of the most common collection points for online sales, the latter of which saw significant growth during the year.
New launches and promotions have continued to attract local consumers to pastilles, gums, jellies and chews in Taiwan, with Japanese and South Korean brands performing particularly well due to increasing availability within local convenience retailers like 7-Eleven and Family Mart, which often hold seasonal promotions like Japan Sweet Festival or Koran Sweet Festival. Japanese brand UHA is continuing to lead innovation in order to further boost awareness among young consumers.
With an increasing number of consumers turning to online shopping for their sugar confectionery needs, demand through e-commerce platforms such as Momo and PChome is set to continue growing, not only offering consumers greater convenience in terms of home delivery but also a greater variety of brands, price points and different formats. Greater sophistication in terms of segmentation is also evident online in terms of hard candy, pastilles and chews, as well as toffee and caramels, unlike in previous years, when all sugar confectionary was displayed under one major category on most e-commerce platforms.
Sugar confectionery has potential for further growth in Taiwan over the forecast period. While greater attention in terms of innovation and consumer interest has been paid to the larger category of pastilles, gums, jellies and chews to the detriment of smaller niche areas, a number of different sugar confectionery types are set to experience stronger growth moving forward.
Producers of pastilles, gums, jellies and chews are likely to continue to innovate and launch products in line with natural trends while maintaining the enjoyment element of these products. Local leading brand Sheng Hsiang Jen (Triko Foods Co) known for other sugar confectionery is continuing to launch new flavours and product formats, while more premium products are increasingly available with the addition of real fruit pieces.
Remaining a niche overall, power mints is predicted to record stronger retail volume growth over the forecast period. Mints are likely to receive greater attention post-pandemic as it is common for Taiwanese consumers to reuse the same mask for several days, which can result in feelings of discomfort and hygiene concerns.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sugar Confectionery industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sugar Confectionery research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page