Over the forecast period, it is expected that supermarkets will once again grant sugar confectionery the space it had prior to the pandemic, giving brands greater visibility and enabling volume sales to recover. Likewise, manufacturers will look to seasonal occasions such as Halloween or Christmas to boost sales, embracing advertising at point of sale, as well as new packaging and special promotions.
Healthy and wellness trends were not a major concern during the pandemic as consumers had other priorities, focusing on comfort and indulgence to a certain extent during an anxious period. However, this trend is likely to experience a stronger return nearer to 2023, limiting sugar confectionery’s potential for a more rapid recovery.
innovation is critical to deliver excitement and drive growth in sugar confectionery in what is a struggling, mature category. For years, developments have only largely been seen in gummies and some chews, although they have not had a high impact.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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