Haribo Middle East FZE is set to maintain its overall slim leadership of sugar confectionery over 2022, due to its strength in the largest category of pastilles, gummies, jellies and chews with its eponymous brand. The player benefits from consumer loyalty despite prices increase.
Health and wellness is creating opportunities for further expansion by sugar confectionery due to the growing number of health-conscious consumers in the United Arab Emirates who tend to be the main drivers of any health and wellness trends. In line with this, vegan sugar confectionery is projected to gradually gain in popularity over the forecast period, as the number of plant-based consumers continues to increase.
E-commerce is considered the fastest growing distribution channel not only in the United Arab Emirates but worldwide since the emergence of the pandemic, which encouraged consumers to rapidly adopt online grocery shopping. Therefore, players have been forced to expand their distribution across a wider range of channels including e-commerce to facilitate the shopping experience.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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