One of the rising trends across sugar confectionery in the United Arab Emirates is the increasing demand for premium products. Local consumers are willing to pay more for perceived high-quality options.
The level of awareness of health and wellness among local consumers has been rising since the pandemic, which is reflected in their food choices. Consumers are showing greater interest in healthier alternatives to traditional sugar confectionery.
Health and wellness is creating opportunities for further expansion by sugar confectionery due to the growing number of health-conscious consumers in the United Arab Emirates who tend to be the main drivers of any health and wellness trends. In line with this, vegan sugar confectionery is projected to gradually gain in popularity over the forecast period, as the number of plant-based consumers continues to increase.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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