Executive Summary

Aug 2019
PROSPECTS
Brands extend ranges to cater to growing number of vegans

Bord Bia estimates that 2% of the Irish population are vegan and recognises that veganism is a growing trend in the country. Purchasing sugar confectionery that is suitable for vegans is also a growing trend among consumers in Ireland.

Polarisation as Irish consumers seek economy or premium options

Private label products have a small but growing value share of sugar confectionery in Ireland. Private label ranges perform well in sugar confectionery, especially those in discounters such as Aldi, as these retailers are significant in the country.

Consumers increasingly demand natural products with reduced or no sugar

Products made with natural ingredients, no artificial colouring, and reduced sugar are becoming very appealing to Irish consumers. Manufacturers are increasing their sales simply by labelling a product as natural on the packaging.

COMPETITIVE LANDSCAPE
Haribo’s adaptability to trends keeps brand in lead and threatens leading player Mondelez

Haribo remained the leading brand in sugar confectionery in Ireland in 2019. The German company, Haribo GmbH & Co KG, increased its value share slightly in 2019, further closing the gap with Mondelez Ireland Production Ltd, which remained by far the biggest company operating in sugar confectionery.

Ampersand launches Sonas Sweets to challenge the status quo

The strong leadership of Haribo and brands by Mondelez and Nestlé does not preclude the entry of new challengers. In January 2018, fast-moving consumer goods distributor Ampersand launched its own brand of sugar confectionery called Sonas Sweets (“sonas” means “happiness” in Irish).

Acquisition of Tangerine Confectionery bolsters Valeo Foods in sugar confectionery

Valeo Foods Ltd is one of the leading smaller players in sugar confectionery in Ireland. In 2018, with a slightly decreasing value share in sugar confectionery, it acquired UK-based Tangerine Confectionery Ltd to add to its existing wide portfolio, developed both organically and by previous acquisitions.

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Sugar Confectionery in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Ireland?
  • What are the major brands in Ireland?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Ireland - Category analysis

HEADLINES

PROSPECTS

Brands extend ranges to cater to growing number of vegans
Polarisation as Irish consumers seek economy or premium options
Consumers increasingly demand natural products with reduced or no sugar

COMPETITIVE LANDSCAPE

Haribo’s adaptability to trends keeps brand in lead and threatens leading player Mondelez
Ampersand launches Sonas Sweets to challenge the status quo
Acquisition of Tangerine Confectionery bolsters Valeo Foods in sugar confectionery
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Ireland - Industry Overview

EXECUTIVE SUMMARY

Growth continues in packaged food despite the expansion of private label and the challenges posed by Brexit
New product development focuses on consumers’ demand for more vegan options and more protein
Players launch more products that offer healthy convenience to time-pressed consumers
Internet retailing and discounters benefit the most in the distribution of packaged food as consumers seek to save time and money
Packaged food is expected to maintain positive growth

FOODSERVICE

Sales to Foodservice
Packaged food volume sales to foodservice begin to slow down being faced with higher VAT and the uncertainty of Brexit
Sustainability affects foodservice volume sales as operators focus more on the impact of packaging
Consumer foodservice players increasingly source packaged food products with local provenance
Consumer Foodservice
Meeting consumers’ demand for convenience is increasingly key in consumer foodservice
Consumer foodservice operators focus on premium hand-made products
Consumer foodservice players broaden their vegetarian and vegan offerings
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources