Bord Bia estimates that 2% of the Irish population are vegan and recognises that veganism is a growing trend in the country. Purchasing sugar confectionery that is suitable for vegans is also a growing trend among consumers in Ireland.
Private label products have a small but growing value share of sugar confectionery in Ireland. Private label ranges perform well in sugar confectionery, especially those in discounters such as Aldi, as these retailers are significant in the country.
Products made with natural ingredients, no artificial colouring, and reduced sugar are becoming very appealing to Irish consumers. Manufacturers are increasing their sales simply by labelling a product as natural on the packaging.
Haribo remained the leading brand in sugar confectionery in Ireland in 2019. The German company, Haribo GmbH & Co KG, increased its value share slightly in 2019, further closing the gap with Mondelez Ireland Production Ltd, which remained by far the biggest company operating in sugar confectionery.
The strong leadership of Haribo and brands by Mondelez and Nestlé does not preclude the entry of new challengers. In January 2018, fast-moving consumer goods distributor Ampersand launched its own brand of sugar confectionery called Sonas Sweets (“sonas” means “happiness” in Irish).
Valeo Foods Ltd is one of the leading smaller players in sugar confectionery in Ireland. In 2018, with a slightly decreasing value share in sugar confectionery, it acquired UK-based Tangerine Confectionery Ltd to add to its existing wide portfolio, developed both organically and by previous acquisitions.
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This industry report originates from Passport, our Packaged Food market research database.