Brands are getting ready to capitalise on the need for product premiumisation to stand out and set themselves apart from competitors in the forecast period. As the health and wellness trend will continue to shape confectionery in Hong Kong, leading brands are taking significant steps to add exclusive health features to their products to meet the evolving preferences of health-conscious consumers.
New product development has long been the driving force for growth in retail sales of sugar confectionery. While the landscape in Hong Kong is constantly evolving, brands should continue their efforts in terms of flavour innovation, while at the same time, they should also consider other methods and strategies that could create unique and captivating experiences in sugar confectionery.
In the forecast period, mints, both standard mints and power mints, are anticipated to gain popularity due to the rising need for and awareness of health and oral hygiene, as well as the fact that many of these products contain no sugar. The practical qualities of both standard and power mints, including their ability to provide a cooling sensation and refresh the breath, are well-established amongst local consumers.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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