The outlook is negative for sungar confectionery over the review period, with constant value and volume expected to fall. One factor driving the decline is Croatia’s falling birth rate, as children are a significant consumer base for sugar confectionery.
The main players in sugar confectionery in Croatia have a strong presence and years of tradition in the country. In terms of future competition for value share, local companies such as Kraš, IPK Kandit and Atlantic Grupa will maintain an advantage by being favoured by local consumers who prefer domestic to imported products.
Boiled sweets will continue to decline due to their high sugar content. In addition, boiled sweets are mainly favoured by the older generation and this is a dwindling consumer base.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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