The outlook is negative for sungar confectionery over the review period, with constant value and volume expected to fall. One factor driving the decline is Croatia’s falling birth rate, as children are a significant consumer base for sugar confectionery.
The main players in sugar confectionery in Croatia have a strong presence and years of tradition in the country. In terms of future competition for value share, local companies such as Kraš, IPK Kandit and Atlantic Grupa will maintain an advantage by being favoured by local consumers who prefer domestic to imported products.
Boiled sweets will continue to decline due to their high sugar content. In addition, boiled sweets are mainly favoured by the older generation and this is a dwindling consumer base.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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