The outlook for sugar confectionery over the forecast period is gloomy, with current value and volume sales expected to fall. One factor driving the decline is Croatia’s falling birth rate, as children are a significant consumer base for sugar confectionery.
The main players in sugar confectionery in Croatia have a strong presence and years of tradition in the country. In terms of future competition for value share, local companies such as Kraš, IPK Kandit and Atlantic Grupa will remain popular among local consumers who prefer domestic to imported products.
Private label is expected to record a further share increase over the forecast period by offering price-sensitive consumers good value for money. The after-effects of the pandemic and high inflation due in part to the war in Ukraine will dampen purchasing power for non-essential products.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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