Competitive Landscape
Kraš Dd Leverages Brand Strength to Sustain Leadership as Private Label Rises
Sugar confectionery in Croatia remains moderately concentrated, with Kraš dd maintaining a leading position with a 30% value share in 2026. IPK Kandit dd holds 12% and Haribo GmbH & Co KG commands 11%, with other companies, such as Atlantic Grupa dd and August Storck KG, trailing behind.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Croatia?
- Which are the leading brands in Sugar Confectionery in Croatia?
- How are products distributed in Sugar Confectionery in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Croatia - Category analysis
Key Data Insights
Sugar Confectionery Summary
Boiled Sweets Lead Volume as Medicated Confectionery Drives Value Growth
Retailer Dm Shifts Sweets Shopping to Drugstores with Benefit-Led Launches
Gummies and Jellies to Capture Youth Demand with Texture-Led Growth
Tourism and Format Innovation to Boost Impulse and Seasonal Sales
Kraš Dd Leverages Brand Strength to Sustain Leadership as Private Label Rises
Supermarkets Hold Ground as Discounters and Forecourts Capture New Shoppers
Online Sweets Sales Grow Steadily as Shoppers Seek Convenience and Variety
Snacks in Croatia - Industry Overview
2026 Developments
Key Data Insights
Ice Cream and Savoury Snacks Drive Volume Growth, with Confectionery Contracting Slightly
Podravka Dd and Nu Bake Drive Everyday and Healthier Snacking Habits
Tourism-Driven Brands to Adapt Formats to Capture Seasonal Peaks
Retailers to Drive Assortment and Value as Competition Intensifies
Kraš Dd and Ledo Dd Reinforce Their Lead through Investment and Distribution
Supermarkets Retain Lead as Discounters and Impulse Outlets Gain Ground
Kiosk24 and Action Reshape Impulse and Value-Driven Purchases
Glovo Partnership Expands Online Reach but In-Store Remains Dominant
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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