Competitive Landscape
Haribo and Perfetti Van Melle Defend Lead with Innovation
Sugar confectionery in Belgium is expected to remain moderately concentrated in 2026, with the leading company, Haribo GmbH and Co KG, holding a 14% value share, followed closely by Perfetti Van Melle Benelux BV at 14%, and Continental Sweets Belgium SA with 12%.
Niche Health-Focused Players Create Opportunities for Differentiation
Notably, the environment has enabled the emergence of niche players such as Yolloh, a domestic manufacturer specialising in vegan, gluten-free, and sugar-free boiled sweets, which has grown consistently since its foundation in 2017. Innovative product launches in 2026 have further shaped the landscape: Frisk expanded its range with new peppermint and mixed berries flavours in compact, portable sugar-free mints, specifically targeting on-the-go consumption.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Belgium?
- Which are the leading brands in Sugar Confectionery in Belgium?
- How are products distributed in Sugar Confectionery in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Belgium - Category analysis
Key Data Insights
Sugar Confectionery Summary
Haribo Uses New Launches to Defend Impulse Sales
Mints Capture Growth by Targeting On-The-Go Needs
Frisk Set to Leverage Health-Focused Innovation to Boost Impulse Sales
Social Media Campaigns and Tiktok Challenges to Fuel Demand for Imports
Haribo and Perfetti Van Melle Defend Lead with Innovation
Niche Health-Focused Players Create Opportunities for Differentiation
Supermarkets Sustain Dominance through Price-Focused Strategies
Retail E-Commerce Accelerates Growth as Impulse Shopping Declines
Snacks in Belgium - Industry Overview
2026 Developments
Key Data Insights
Snacks Records Steady Growth as Falling Prices, Rising Incomes and Indulgence Converge
Regulatory Pressure and Shifting Demand Will Reshape Belgium's Snacks Marke
Snackification and Functional Innovation Drive Growth as Health and Convenience Expands
Declining Prices, Mindful Indulgence and Sustainability Will Drive Snacks' Growth
Growing Snackification and Functional Claims Will Drive Sustained Demand
Mondelez Leverages Co-Branding to Reinforce Premium Positioning
Health-Conscious Consumers Drive Growth for Niche Free-From and Low-Sugar Players
Supermarkets Maintain Lead through Promotion and Price Strategies
Retail E-Commerce Outpaces Vending as Shoppers Shift Online
Discounters and Convenience Retailers Adapt to Evolving Consumption Patterns
Guylian Sets New Sustainability Benchmark as Shoppers Reward Ethical Sourcing
Croky’S Flavour Expansion Targets Snackification and Broadens Meal Replacement Occasions
Ben and Jerry’S and Lotus Bakeries Drive Growth with Mindful Indulgence and Functional Snacking
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!