Taste remains the main purchasing motivation for consumers in sugar confectionery. Most people prefer to reduce their sugar intake through portion control instead of compromising on taste.
Impulse products suffered the most from the pandemic quarantine period, as consumers usually make the decision to purchase such products in-store. Impulse purchases have been slowly recovering from the impact of COVID-19 as consumers return to their active lifestyles.
Despite taste remaining a notable factor in the purchasing decision, players in sugar confectionery are also expected to concentrate on introducing sugar-free and reduced sugar products throughout the forecast period, in an effort to offset declining demand in a category that is typically seen as unhealthy. The health and wellness trend was growing even before the pandemic, and is likely to pick up speed as more people worry about their health.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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