The periods of home seclusion during the COVID-19 crisis tested consumers’ ingenuity in terms of family gatherings and organising fun events at home. Sugar confectionery manufacturers worked to provide novelty and indulgence to appeal to consumers looking to brighten up time spent at home.
In an attempt to address falling demand for a category that is traditionally perceived as unhealthy, sugar confectionery players will focus on launching sugar-free and reduced sugar products over the forecast period. Prior to the pandemic, the health and wellness trend was gathering pace and will likely be accelerated as many consumers continue to be anxious about their health.
Manufacturers will also utilise packaging innovation to appeal to consumers during the forecast period. The local confectionery producer, Gicopa, looks to build an image around heritage and vintage design and has introduced new options for its sweet boxes.
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This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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