Sugar confectionery is set to return to positive current value and retail volume growth in 2021, albeit slow. Demand for sugar confectionery will continue dissipating in 2021, as lingering negative effects of lockdowns on children’s parties and indoor socialising will continue.
Mounting consumer demands for healthier products will moderate the growth of sugar confectionery in 2021. Indeed, pre-pandemic sugar confectionery was seeing negative growth due to increasing consumer awareness of the negative impact of sugar on health.
Sugar confectionery in France has seen limited innovation throughout the review period. Many products are considered old-fashioned and are no longer appealing to children or their parents.
With the COVID-19 pandemic changing the way that consumers shop, sugar confectionery will need to adapt to attract consumers in the forecast period. Many purchases of sugar confectionery tend to be impulse driven and therefore less suited to online purchasing.
A growing focus on organic sugar confectionery is expected in the forecast period. Already, smaller manufacturers are trying to win back consumers concerned about the unhealthy nature of sugar confectionery.
Competition between Haribo-Ricqlès-Zan SA and Carambar & Co is set to intensify in the forecast period as both players are reformulating their recipes to include ingredients that are more natural. French company Carambar & Co acquired Lutti in 2018, and it will continue working on its French credentials to appeal to consumers against the international focus of German company Haribo.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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