Executive Summary

Aug 2019
PROSPECTS
Manufacturers adjust packaging strategies as raw material costs rise

Growth in sugar confectionery current value sales outpaced volume sales growth in 2019 as rising raw material costs caused unit prices to increase in most categories. Manufacturers pursued different strategies to mitigate the impact of price hikes, many of them centred on packaging.

Innovation supports strong showing by pastilles, gums, jellies and chews

Pastilles, gums, jellies and chews was the most dynamic performer in current value growth terms in 2019. Interest in the category was strengthened by new launches such as Grupo Bimbo’s Ricolino Big Yummy, a gums range offering different fruit flavours, including citrus and spicy variants.

Distribution set to remain concentrated in traditional channels

Traditional grocery retailers, mainly represented by independents known as tienditas, continued to dominate sugar confectionery distribution in 2019. As a result, traditional outlets remained a key focus for manufacturers in terms of expanding product availability and investment in marketing activities.

COMPETITIVE LANDSCAPE
Grupo Bimbo remains the overall leader in sugar confectionery

Grupo Bimbo continued to lead sugar confectionery in value terms in 2019 with a broad portfolio that spans multiple categories and boasts well-established brands such as Ricolino, Dulces Vero and Coronado. Ricolino, which is focused on pastilles, gums, jellies and chews but also competes in other sugar confectionery, is by far the company’s most successful brand in this category.

Wide distribution underpins dominance of Halls brand in medicated confectionery

Mondelez ranked second overall in sugar confectionery in value terms in 2019. This was mainly due to the dominant position of its Halls brand in medicated confectionery.

Mars Wrigley well positioned to gain ground in other sugar confectionery

Sugar confectionery as a whole is quite fragmented, with local and multinational producers of all sizes vying for position across several categories. One recent development that could result in greater consolidation is the formation of Mars Wrigley Confectionery.

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Sugar Confectionery in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sugar confectionery industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sugar confectionery industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sugar confectionery in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sugar confectionery in Mexico?
  • What are the major brands in Mexico?
  • Are consumers in developing markets abandoning comparatively cheaper sugar confectionery for chocolate?
  • What are market opportunities for sugar-free products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Sugar Confectionery in Mexico - Category analysis

HEADLINES

PROSPECTS

Manufacturers adjust packaging strategies as raw material costs rise
Innovation supports strong showing by pastilles, gums, jellies and chews
Distribution set to remain concentrated in traditional channels

COMPETITIVE LANDSCAPE

Grupo Bimbo remains the overall leader in sugar confectionery
Wide distribution underpins dominance of Halls brand in medicated confectionery
Mars Wrigley well positioned to gain ground in other sugar confectionery
Summary 1 Other Sugar Confectionery by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 2 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 3 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 4 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 5 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 6 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 7 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 8 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 9 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 10 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 11 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Moderate but accelerating retail volume growth for packaged food
Packaged products continue to gain share as consumers seek convenience
Major players in staples focus on adding value
Modern grocery retailers begin to favour packaged products
Positive performance expected

FOODSERVICE

Sales to Foodservice
More people eating outside of the home shapes the offer of products
Convenience an important factor for foodservice operators
Client service to stir competition within sales to foodservice
Consumer Foodservice
Foodservice sales through forecourt retailers to grow
Specialist coffee and tea shops are the leading players within cafés/bars
Good prospects for consumer foodservice
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 17 Sales of Packaged Food by Category: Volume 2014-2019
Table 18 Sales of Packaged Food by Category: Value 2014-2019
Table 19 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 20 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 21 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 23 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 24 Penetration of Private Label by Category: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format: % Value 2014-2019
Table 26 Distribution of Packaged Food by Format and Category: % Value 2019
Table 27 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources