Growth in sugar confectionery current value sales outpaced volume sales growth in 2019 as rising raw material costs caused unit prices to increase in most categories. Manufacturers pursued different strategies to mitigate the impact of price hikes, many of them centred on packaging.
Pastilles, gums, jellies and chews was the most dynamic performer in current value growth terms in 2019. Interest in the category was strengthened by new launches such as Grupo Bimbo’s Ricolino Big Yummy, a gums range offering different fruit flavours, including citrus and spicy variants.
Traditional grocery retailers, mainly represented by independents known as tienditas, continued to dominate sugar confectionery distribution in 2019. As a result, traditional outlets remained a key focus for manufacturers in terms of expanding product availability and investment in marketing activities.
Grupo Bimbo continued to lead sugar confectionery in value terms in 2019 with a broad portfolio that spans multiple categories and boasts well-established brands such as Ricolino, Dulces Vero and Coronado. Ricolino, which is focused on pastilles, gums, jellies and chews but also competes in other sugar confectionery, is by far the company’s most successful brand in this category.
Mondelez ranked second overall in sugar confectionery in value terms in 2019. This was mainly due to the dominant position of its Halls brand in medicated confectionery.
Sugar confectionery as a whole is quite fragmented, with local and multinational producers of all sizes vying for position across several categories. One recent development that could result in greater consolidation is the formation of Mars Wrigley Confectionery.
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This industry report originates from Passport, our Packaged Food market research database.