Competitive Landscape
Mondelez Pricing Opens Space for Value-Focused Rivals
Sugar confectionery in Mexico remains moderately concentrated, with Mondelez México S de RL de CV holding a clear lead at 33% retail value share in 2026. It is worth noting that the share has increased threefold from 11% in 2021 to 33% in 2026, a performance unrivalled by others.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Mexico?
- Which are the leading brands in Sugar Confectionery in Mexico?
- How are products distributed in Sugar Confectionery in Mexico?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Mexico?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Mexico - Category analysis
Key Data Insights
Sugar Confectionery Summary
Brands Innovate with Spicy Flavours to Attract Younger Consumers
Gummies and Jellies Sustain Lead as Spicy Launches Drive Excitement
Chewy Candies Poised for Growth
Players Invest in Reformulation and Sensory Innovation
Gummies and Jellies Sustain Leadership as Innovation Drives Volume Gains
Brand Leaders Respond to Health Focus and Regulation with New Product Strategies
Mondelez Pricing Opens Space for Value-Focused Rivals
Small Local Grocers Sustain Impulse Sales through Proximity
Uber, Rappi and Oxxo Partnerships Fuel Digital Impulse Potential
Lucas, Skwinkles and Pelón Pelo Rico Accelerate Spicy Innovation
Mondelez Pricing Strategy Enables Rivals to Capture Value-Focused Consumers
Snacks in Mexico - Industry Overview
2026 Developments
Key Data Insights
Discounter Expansion Intensifies Competition for Established Brands
Walmart’S Value-Driven Biscuits Lose Ground to Discounter Lookalikes
Panditas Stretches into Chocolate to Unlock New Consumption Occasions
Consumer Expenditure Bolsters the Growth of Snacks
Sweet Biscuits Retain Leadership as Value and Innovation Drive Demand
Rising Logistics Costs and Selective Indulgence Reshape Competitive Strategies
Pepsico and Grupo Herdez Reinforce Leadership through Distribution
Small Grocers Sustain Impulse Sales as Discounters Gain Share
Delivery Platforms and Retail Partnerships Narrow the E-Commerce Gap
Discounters and Lookalike Brands Shift Consumer Loyalty
Panditas Leverages Consumer Insights to Expand Occasions
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!