Sugar confectionery sales are set to see stronger growth in 2021 than 2020, largely as a result of the relaxation of lockdown measures. The gradual return to the workplace and more outdoor activities spurred impulse sales, as well as consumers’ need for a quick on the go sugar fix.
Pastilles, gums, jellies and chews, and toffees, caramels and nougat are set to see the strongest growth in 2021, driven by a mix of product development and marketing. August Storck KG’s new carbonated/soda effect Nimm2 Smiles Gummies have been widely advertised and the company reports strong growth.
Other sugar confectionery is also set to see am acceleration in growth in 2021. This category largely consists of lokum (Turkish delight) and halva, sweets which have a long tradition in Bulgaria.
Sales of sugar confectionery will continue to grow in 2022 and beyond, although sales are set to decelerate over the forecast period. The category is relatively mature, and no significant novelties are expected in terms of product development.
Toffees, caramels and nougat and medicated confectionery are set to see the strongest growth in value terms over the forecast period. This will be primarily the result of product innovation that will support stronger price positions.
The ongoing expansion of retail chains into second tier cities will help strengthen the entire sugar confectionery category. The greater shelf space of these outlets will allow retailers to offer a wider selection and improve product availability, as well as developing more attractive display opportunities.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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