Competitive Landscape
Mercadona Outpaces Rivals as Private Label Gains Ground
Sugar confectionery in Spain remains fragmented, with no single company holding a dominant position, and the largest player, Mercadona SA, expected to hold only an 11% retail value share in 2026. Over the five-year period to 2026, concentration increased slightly, as Mercadona’s share rose from 9% in 2021 to 11% in 2026, while second-placed Haribo España SA’s share declined marginally to 9%.
Trolli and Bison Brands Fuel Innovation with Interactive Launches
2026 saw a series of innovative product launches that reflect the ongoing push for differentiation and consumer engagement in sugar confectionery. Trolli Ibérica SA introduced Kiss Flavorbomb, a 3D reinterpretation of classic strawberry and cream sweets with a liquid filling, available in both a 75g bag for modern retail and a 60-unit jar for impulse channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Spain?
- Which are the leading brands in Sugar Confectionery in Spain?
- How are products distributed in Sugar Confectionery in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Spain - Category analysis
Key Data Insights
Sugar Confectionery Summary
The Consumer Appetite for Healthy Indulgence and Functional Treats Contributes to Growth
Gummies and Jellies Outperforms Thanks to Adult and Youth Appeal
Candy Glam Bridges Snacking and Active Nutrition with Creatine Sweets
Multipack Innovation and Licensing Set to Boost Adult and Youth Engagement
Gummies and Jellies to Drive Growth as Multipacks Replace Impulse Sales
Medicated Confectionery Projected to Expand Strongly with Adult Wellness and Functional Claims
Mercadona Outpaces Rivals as Private Label Gains Ground
Trolli and Bison Brands Fuel Innovation with Interactive Launches
Mercadona Leverages Popularity of Supermarkets as Proximity Expands
Retail E-Commerce Builds on Supermarket Synergy for Hybrid Growth
Convenience Formats and Multipacks Reshape Retail Dynamics
Trends Driving Confectionery Innovation Include Wellness and Bold Sensory Experiences
Recent Examples of Product Innovation Include Sugar-Free Offerings From Vidal and Configirona
Business Impact of Product Developments Reshapes Brand Positioning
Snacks in Spain - Industry Overview
2026 Developments
Key Data Insights
Increase in Convenient and Healthy Snacking Drives Volume Demand and Value Growth
Sweet Biscuits, Snack Bars, and Fruit Snacks Grows as Protein and Fibre Claims Attract Consumers
Trolli Captures Teenage Interest with Spicy Launches in Gummies
Private Label to Drive Premium Innovation and Flavour Expansion
Protein-Rich Products Expected to Attract New Buyers Amid Health Shifts
Brands Will Leverage Texture and Co-Branding to Defend Their Value Shares
Mercadona Extends Its Lead, While Pepsico’S Focus on Savoury Snacks Limits Value Sales Gains
Runakay Plus Sl Expands as Magnum Vegan Exits Plant-Based Ice Cream
Mercadona Drives Share Growth for Supermarkets, While Hypermarkets Loses Ground
Mercadona’S Omnichannel Push Boosts Retail E-Commerce, but Offline Retail Remains King
Key Trends Include Health and Flavour Innovation
Trolli Chili Confectionery Launch and Protein Bar Relaunch Are Recent Innovations
Business Impact of Recent Developments
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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