Due to the ongoing COVID-19 restrictions at the start of 2021, sugar confectionery is set to record a low-level growth of 1%, while volume sales will continue to decline. This decline will be driven, in particular, by mints, boiled sweets, toffees, caramels and nougat, all of which are set to see strong declines due to a lack of on-the-go and impulse purchases.
While value growth for sugar confectionery will continue to be impacted by COVID-19, positive value growth will come from consumers spending more time at home, seeking home entertainment from TV providers or streaming services such as Netflix, which have enjoyed a surge in new subscribers globally over the course of the epidemic. The whole family often watched these programmes, which is an ideal occasion to share treats and snacks such as sugar confectionery.
Sugar confectionery players have often focused their attention on volume growth. Given the renewed emphasis on innovation, however, many are also turning their attention to packaging and design as ways of emphasising the qualities of their products.
Volume and value sales for sugar confectionary are set to recover from 2022 onwards, with a return to on-the-go lifestyles and impulse purchases boosting sales. In 2021, mints is expected to record a decline in sales, as consumers no longer have the drive to purchase these products, with a lack of socialising and on-the-go consumption damaging sales.
Discounters is set to gain share in confectionary in 2021, illustrating the ongoing price sensitivity of consumers during the year, and this will undoubtedly remain a key factor in the purchasing decision for many across the early forecast period. Supermarkets, meanwhile, regained some retail value share of sugar confectionery at the end of the review period.
Across the forecast period, companies are expected to increasingly focus on the clean label trend by eliminating E ingredients from their products. This includes food additives with the purpose of increasing shelf life and the quality of the goods.
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This report originates from Passport, our Sugar Confectionery research and analysis database.
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