Private label is gaining share in sugar confectionery s and the trend is expected to continue over the forecast period. Despite being a very fragmented category, with many small brands, it is expected that, in retail, there will be a rationalisation of the portfolios, with private label gaining even more importance due to its ability to sell similar products to those from the big brands, but at cheaper prices.
Health and wellbeing trends are increasingly driving consumers’ purchasing choices in snacks, with many refusing high-sugar products – such as sugar confectionery – and instead seeking “healthier” options. For example, when seeking indulgence, consumers are more likely to opt for chocolate confectionery over sugar variants, especially so in the case of chocolate with a high-cocoa content, which is seen as both more luxurious and “healthier”.
Boiled sweets and lollipops are those which saw a boost in volume sales in on-trade once foodservice reopened, albeit this was directly in relation to the steep declines seen when foodservice channels were restricted. Since then, sales have slumped again.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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