If sugar prices continue to rise over the forecast period, the result will be higher price points and more significant growth in value sales. Moreover, during the pandemic consumers reduced their shopping frequency as price sensitivity and ongoing financial concerns led to more thoughtful and specific shopping patterns.
Packaging development offers the opportunity to drive unit sales over the forecast period, particularly as levels of concern surrounding sugar consumption rises. Smaller average pack sizes meet emerging consumer preferences and mean better average volume price positions, and players may opt to develop a little-but-often position for sugar confectionery in a bid to boost volume sales.
Until the outbreak of COVID-19, the health trends that have depressed sales of these products in nearby countries like Germany and Sweden were yet to impact sales in Lithuania. However, products with a better health profile, such as pastilles, gums, jellies and chews that offer a higher fruit juice content, are expected to perform better, as interest in health and wellness rises.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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