The demand for healthier sugar confectionery continues to be relatively low in Singapore. Better-for-you brands are more often available in specialist grocers with a specific target audience, such as health-conscious consumers, or those seeking for premium options.
The leading brand in sugar confectionery, Eclipse mints from Mars Foods, is expected to compete closely with Ricola Asia Pacific’s Ricola medicated confectionery brand over the forecast period, hence fuelling growth in mints and medicated confectionery. Their brands already compete in sugar-free confectionery, and also offer a wide selection of flavours, leaving limited room for further innovation in this regard.
With the growing health and wellness trend, e-commerce is expected to continue growing in retail value terms, as healthier sugar confectionery products are more readily available from online-only retailers, such as iHerb. By contrast, supermarkets and hypermarkets are decreasing the shelf space dedicated to sugar confectionery, with the exception of medicated confectionery, with the other categories often only seeing the leading brand on shelves.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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