Sugar confectionery is predicted to experience stronger demand over the forecast period, offering an affordable treat to the target audience of children in Pakistan, although adults also comprise a notable share of consumer demand. However, rising sugar taxes and health and wellness concerns, might encourage some health-conscious consumers to search for sugar-free alternatives, a trend that is also emerging in gum.
Ismail Industries will likely retain its convincing leadership of sugar confectionery over the forecast period. With over 30 brands, the company’s umbrella line Candyland enjoys immense brand equity and consumer trust.
Small local grocers is expected to retain its position as the dominant distribution channel for sugar confectionery in Pakistan over the forecast period, with these outlets benefiting from the fact that these products are typically impulse purchases. Many small local grocers are located near to residential areas, making it easy for children to walk to these stores to spend their pocket money.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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