Competitive Landscape
Ferrara and Mars Wrigley Respond to Challenger Gains with New Launches
Sugar confectionery in the US remains a moderately concentrated field in 2026, though fragmentation marginally increased over the review period as challenger brands gained ground through targeted innovation and viral marketing. Ferrara Candy Co Inc is set to strengthen its lead with a value share of 13% in 2026, up from 11% in 2021.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in USA?
- Which are the leading brands in Sugar Confectionery in USA?
- How are products distributed in Sugar Confectionery in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in the US - Category analysis
Key Data Insights
Sugar Confectionery Summary
Sweet Substitution: How the Cocoa Crisis Is Fuelling a Sugar Renaissance
Skittles Sparks Consumer Interest by Blending Sweet and Spicy Flavours
Chewy Candies and Mints Drive Volume Growth Amid Cocoa Crisis
Innovation to Sustain Value Growth
Chewy Candies to Maintain Leadership as Mints Accelerate
Regulatory Reformulations and Premium Launches Will Reshape Consumer Choices
Ferrara and Mars Wrigley Respond to Challenger Gains with New Launches
Target Leverages Collaborations to Boost Impulse Sales and Exclusivity
Skittles and Tiktok Accelerate E-Commerce and Product Discovery
Evolving Consumer Preferences and Digital Discovery
Strategic Collaborations and Textural Breakthroughs
Market Share Shifts and Regulatory Pressures
Snacks in the US - Industry Overview
2026 Developments
Key Data Insights
Value-Led Growth and Strategic Pack Sizing in Us Snacks
Savoury Innovation Moves beyond Established Spicy Flavours
Rxbar Leverages Functionality to Capture Premium Spending
Premium-Focused Product Shifts to Constrain Volume but Drive Value Gains
Regulatory Shifts and Consumer Intentionality to Reshape Product Portfolios
Socioeconomic Changes and Value Orientation Set to Favour Premium Innovation
Frito-Lay Co Retains Leadership of Snacks in the Us
Ferrero Launches Nutella Ice Cream to Capture Premium Demand
E-Commerce and Warehouse Clubs Gain Share as Grocery Retailers Lose Ground
E-Commerce Gains Momentum as Consumers Seek Choice and Value
Ai Integration and Digital Partnerships Boost Online Snack Visibility
Shifting Priorities Towards Functionality and Transparency
Premium Formats and Novel Flavour Experiences
Strategic Consolidation and Portfolio Optimisation
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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