Pandemic-related lockdowns and restrictions led to major channel shifts in 2020. Several impulse-driven channels saw declines in sales after years of steady growth.
Consumers’ interest in health and wellness rose in recent years, and the pandemic accelerated this already fast-growing trend. The varying effects of the virus made it clear to consumers that diet directly impacts overall health and immune response, and many became much more conscious of what they consume.
After a year of relatively slow growth in 2020, demand for sugar confectionery increased strongly in 2021, for several reasons, including higher sales through impulse-driven channels, increased holiday celebrations, and increased promotion and innovation from companies. Although growth is set to be somewhat slower in 2022 than in 2021, sales are expected to remain strong, particularly value sales, as companies raise their prices across sugar confectionery.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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