While most sugar confectionery categories are set to experience modest retail volume growth in 2023, due to consumers’ cautious approach to sugar consumption, premium gummies with a substantial infusion of fresh fruit juice and a novel texture are expected to witness robust expansion in comparison with other types of sugar confectionery. As an illustration, the recently introduced gummy product by Orion has garnered favour amongst young consumers, who seek both attractive flavours and an engaging sensory experience while indulging in sugar confectionery.
In addition to utilising online channels such as e-commerce platforms and emerging community group buying for snack purchases, Chinese consumers are also increasingly gravitating towards offline snack collective stores, which not only present a wide array of flavours, but also offer competitive prices. Positioned near communities, these snack collective stores boast a moderate size, captivating décor, and well-organised displays showcasing an extensive range of products.
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This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.See All of Our Definitions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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