Competitive Landscape
Amos Food Sees Share Gains with Innovative Gummies, but the Leaders Remain Solid
Sugar confectionery in China remains fragmented, with no single company commanding a dominant position. The leading company, Want Want Holdings Ltd, is anticipated to hold an 8% retail value share in 2026, closely followed by Guangdong Strong (Group) Co Ltd with 8%, Dongguan Hsu-Fu-Chi Food Co Ltd with 6%, and Perfetti Van Melle Confectionery (China) Co Ltd with 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in China?
- Which are the leading brands in Sugar Confectionery in China?
- How are products distributed in Sugar Confectionery in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in China - Category analysis
Key Data Insights
Sugar Confectionery Summary
Despite Innovation, Demographic Factors and Rising Health Awareness Drive Decline
Medicated Formats Expand as Traditional Sugar Confectionery Loses Relevance
Sour Strip Gummies Engage Gen Z with Sensory-Led Experiences
Snacks Discount Stores to Drive Private Label Gains at the Value End of the Market
Other Sugar Confectionery Is Expected to Dominate, but Functional Launches Will Gain the Most Traction
Sugar-Free Innovation and Permissible Indulgence to Reshape Brand Relevance
Amos Food Sees Share Gains with Innovative Gummies, but the Leaders Remain Solid
Snacks Discount Stores Accelerate Impulse Purchases with Value-Led Formats
Online Channels Face Limited Growth as In-Person Impulse Remains Dominant
Shifting Consumer Priorities Fuel New Formats
Blending Tradition with Sensory Engagement
Strategic Pivots and Elevated R&D Standards
Snacks in China - Industry Overview
2026 Developments
Key Data Insights
Demand for Affordability Impacts Pack Sizes and Retail Channels
Savoury Snacks Gains Ground as Spicy Innovation Redefines Indulgence
Emerging Brands and Multinationals Adjust Strategies to Secure Value Share
Ice Cream Brands Will Leverage Indulgent Experiences for Growth
Portion Control and Permissible Indulgence Expected to Shape Snacks Innovation
Social Commerce Platforms to Accelerate Growth and Reshape Purchasing Behaviour
Highly Fragmented Competitive Landscape for Snacks, Led by Mondelez
Mars Expands Its Reach to Savoury Snacks with Kellanova and Flavour Innovation
Snacks Discount Stores Gain Share as Supermarkets Loses Relevance
Retail E-Commerce Captures High-Frequency Impulse Demand with Rapid Delivery
Flavour and Distribution Are Two Areas of Innovation
Yanjinpuzi and Golden Monkey Innovate in Savoury Snacks and Chocolate Confectionery, Respectively
Recent Developments Reshape the Competitive Dynamics
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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