Overall, sugar confectionery is projected to see moderate, but steady, retail volume sales growth through the forecast period, to exceed the 2019 level by 2024. The category’s high dependency on children’s social activities, low profit margins and new health trends regarding fears over children’s sugar intake are set to combine to limit growth in consumption in the forecast period.
According to industry sources, in general, sugar confectionery, which is dependent on sales via traditional grocery retailers, is not as attractive as other snacks categories in terms of profitability. This makes mass distribution a challenge and less attractive for intermediate players, which prefer to invest in high profit categories like sweet biscuits, ice cream or savoury snacks.
Pastilles, gummies, jellies and chews is expected to ride growing consumer interest, a widening offer and greater visibility on the shelves of modern grocery retailers to post the highest retail volume and value (constant 2022 prices) CAGRs over the forecast period. Brands of pastilles, gummies, jellies and chews, such as Diana (skittles) and Guandy gummies, are enjoying a greater presence in modern grocery outlets, and their portfolios are being expanded to tap into the growing interest in the category.
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Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gums, jellies and chews, toffees, caramels, nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See All of Our DefinitionsThis report originates from Passport, our Sugar Confectionery research and analysis database.
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